but i think when neilsen comes out and starts saying, hey, latinos/hispanics are the number one consumers phones, for new technology, i think things will start changing. and organizations like ours are saying, hey, we're here, we're available. if you're going to build something, keep us in mind as not only a consumer, but as a maker. you should invest in what we have. we are the future of the country in many ways. >> this is the perfect time. the latest ratings showed that this is the number one watched show. the market is there. now is the time for these startups to take advantage of it. >> right. exactly. and i think you can also see if you meet some of our members, you also see that we have a lot of ties to a lot of the other -- a lot of the incubators and aek sell raters in the bay area. we're making our presence -- we're trying to help latino startups in any way we can. part of it is to help them realize and find other ways to connect in the bay area. >> there's risk involved. >> yes. >> i would imagine that the fear -- i saw a t-shirt that said, failure is not an option. but it's go