what is your message to neilson about getting with the program, being able to understand actually where the eyeballs are? >> guest: another big issue. we want to be where the audience is, and the audience is clearly beginning to, you know, use and interact and view the content on various platforms in various ways, and it's incumbent upon us and nelson to get credit for that because, again, that's how we keep this business healthy and vibrant and continue to invest in our programming so we make more great con didn't. >> host: from the opening question of brian roberts head of comcast demonstrated lightning fast speed of infinity, smart program -- [inaudible] and the connection with facebook and other special app platforms. what does that mean for you with regard to social media services help you expand your brand? >> guest: that's incredibly exciting. we are -- of course, all of our brands and the company, we are great fans and users of social media, and we see it as an enormous tool in order to market what we're doing, to communicate with the audience to have a back and forth dialogue w