so the grand tradition of nellie bly, et cetera-- >> ...and all that that went on and on, right? >> well, you can go on and on with that debate, but the point is that debate was shattered by those two kids with the cameras who went to acorn and then put that on the web directly. you know, forget the "chicago tribune," everybody else. now we have to follow that story... >> so then, jay, what happens to these ethics classes that we teach and we go to and we hear about in journalism schools and elsewhere that says, "you're not supposed to misrepresent yourself," and these sort of rigid rules that professional journalists follow that citizen journalists, as clarence just said, are not following? >> well, i don't think we have to wipe out the differences between professional journalists and other people who are trying to tell us what's going on. there are important differences. but it would be a mistake to say that professional journalists are the ones who have ethics and citizen journalists do not. when citizen journalists want to be trusted, they have to do certain things to earn th