it's nelson dellis. you can see the whole card trick lesson at abcnews.com. it and if you want to compete against nelson, well, you'll need to practice about five hours a day. >>> coming up next, the creepy, crawly downside to this year's record warm weather. e emotional here? aren't you getting a little industrial? okay, there's enough energy right here in america. yeah, over 100 years worth. okay, so you mean you just ignore the environment. actually, it's cleaner. and, it provides jobs. and it helps our economy. okay, i'm listening. [announcer] at conoco phillips we're helping power america's economy with cleaner affordable natural gas... more jobs, less emissions, a good answer for everyone. so, by reducing the impact of production... and protecting our land and water... i might get a job once we graduate. so how much do we owe you? that'll be $973.42. ya know, your rates and fees aren't exactly competitive. who do you think i am, quicken loans? [ spokesman ] when you refinance your mortgage with quicken loans, you'll find that our rates and fees are extre

just one of the skills that makes nelson dellis the reigning national memory champion.his grandmother got alzheimer's and he got scared. he stumbled into the world of memory competition. and realized that all of these elite mental athletes are also ordinary people with ordinary brains. they've all learned the ancient but simple technique. once you have it down, you, too, might be able to memorize the zip codes of a few dozen complete strangers. >> she was 07928, 02719. >> give him a hand, how about that? >> thank you. >> reporter: the key is to associate vivid images. with mundane names or numbers. my zip code is 10007. how would you lock that in? >> 100 is frankenstein. 07 is james bond. i picture frankenstein sipping a martini. >> and how do you associate that with -- >> you have anchor hair. i would picture frankenstein inside the wave there sipping a martini glass. >> reporter: so, let's get back to dog brain. oprah winfrey giving me a ford festiva. just a few moments after turning the face cards into images -- jack of diamonds. queen of diamonds. >> mm-hmm. >> and