nelson peltz with us tonight as well. david, congratulations on dragging him out for some clear conversation. what is the nelson peltz model up to the present day? david:'s model is consumer-oriented companies are companies that have pretty good businesses that are maybe underperforming, they have lost their way a bit. you buy stock in the company, you would like to make some changes, maybe i will go on the board, and he tries to increase the value of the stock without taking a company and it has worked quite well for him. tom: and what is important, david, and correct me if i'm wrong, there is not a lot of yelling and screaming. he does this in a measured way. am i right on that? david: correct. the early days of activist investors, they kind of took stock, they were fairly loud about making changes. today, it is very quiet. he doesn't really do much publicity, but what he wants, he tells the ceo, and they don't really have any publicity. if the cea does not, he may sometimes do a proxy fight, but he has prevailed genera