in any case they can't afford the prices so it is you know the class of upper middle class and nestle brodsky and the skin was because of their marketing and i saw their distribution muscle you know their ads were very interesting lot of emphasis on quality and market that you can trust. it was fashionable to be walking around with bill. life in hand. you know it was making a statement about themselves also so it was not just functional benefits it was position on that. that if you are you know a modern person if you are. you know person who's health conscious did in some sense the jetset as a pikestaff. i think honestly and part of the water companies have been able to effectively appeal to a part of the pakistani psyche that. likes things like is the appeal to a lifestyle i read somewhere recently that a lot of the cola manufacturers decided to go into making bottled water because they knew that the market for cooler was limited because it's so clearly unhealthy for you but the market fall drinking water is unlimited it's a constant supply so it's just a question of being able to effectivel