nonetheless, those of us that see the 66 plus, versus four on digital start to wonder when the netfl netflixespopular and when broadband tv starts to catch. >> look, some of the money will be shifting in the future. some of the money already has been shifting. the idea for someone like us, a, to have strong interactive presence which we do with our own interactive sites. in addition, we sell a lot of content to netflix. we believe in netflix. so while network advertising may eventually shift. it's going to shift into other areas where we are also getting paid. >> so you think you'll get paid regardless, even if the audiences continue to shrink, let's say and people start pulling out their cable? >> no question about it. the key for cbs and all of the major media companies continue to produce a-quality, premiere content, and you will get paid. you will get paid differently than you do than you do today but you will always get paid and win out. content wins. >> netflix has been an important generator of profits for you and many other media companies. but they've been talking a tougher game latel