what netflixook at has done from an outsider perspective, what do you think?ve a better product it is our job to tell the story that it makes the best possible .ay they built the product on the infrastructure that the issue bidders built in the content that they created. more and more subscribers are offering for it net delivered video and basically cord cutting. there's a lot of value in the bundle. they choose it is the first option for entertainment. behink it will continue to 100 million people and we think it is the best option for us. >> they are charging you more and more. live sports are more valuable and we negotiate to pay fair and so far that has worked very well for us. when you think about how high it is right now, do you start to others and say, something has to give here? >> we don't think of it in those terms. what we can afford to pay, how and we just sort of don't think of it. i don't like to think about the word bubble. >> how do you protect your turf? digital, social, things are changing. we protect turf by creating the best possible produc