following, it would be so appealing to trial lawyers, and indeed now there's a whole new field called, neurolaw. which is looking at the implications of brain science for understanding the criminal mind. but it's a really nice story that criminal -- that defense attorneys can tell. you see, your honor, my client has this in his brain. he could not control himself. he could not form the intent needed to commit a crime. this is a misreading of neuroimaging. sometimes, without question, people do have problems with their brains that render them legally insane, so that they're not culpable. all kind of damages -- damage can happen to one's cognitive apparatus, rendering people either not cull -- not culpable at all or, less culpable, so they're not excused but their sentence is mitigated. that happens clearly, but the point is that, at this point in time, and things might change with technology evolving -- at this point in time we cannot distinguish who those people are through brain scans. we can't distinguish an impulse that is irrye zestable from one that was nose resisted. this is a key point i

as i said we devote a chapter to neuromarketing and lie detection and neurolaw and we try to tease apart hype from what seems promising from other technical obstacles in achieving an ultimate goal of being able to infer something about the mind from the brain and one of the conceptual barriers to doing that and what is flat-out neuroscience. with that as the background, i want to focus on the part of the book that to me and i don't know if i spite -- speak for my co-author scott lilienfeld but to me this is one of the most interesting things, which is a culturally significant implications of our growing ability to explain behavior in neurological terms. in other words, the better we get at describing human behavior through biology, and we are only going to get better at it, how is that going to affect the way we think about human freedom, the freedom to choose our actions? i'm going to explore this through addiction. i actually am an addiction psychiatrist. that's my area of specialty, so i can say with complete honesty that for at least 20 years, 20 years e, i have been very very intere