and they have now begun to replenish the water with rain water harvesting under neville usdale who came in in 2004 as the ceo. they began to focus on water issues around the world. for instance, when i went to kenya as part of the research for "inside the outbreaks," the cdc's doing something called the safe water system which teaches people to put dilute bleach in containers, and then they have narrow tops so you can't stick your hand in to dip anything out and repollute it. well, lo and behold there was coke paying for this program in elementary schools. so that was, that was very heartening to me. so i do take these allegations seriously, but in this particular case i think that they perceive more blame than they deserve. coca-cola has been having -- have you used these freestyle machines, anybody? yeah. they're kind of cool, aren't they? you can go, and you can choose different things. this is part of coca-cola trying to be more interactive with their advertising and with their marketing. they want to involve consumers. i that had -- they had a hidden camera when they were testing t