so, i think there's a lot of development in new diagnostics, new treatments and then figures out, what's the role of those treatments? how can they best be used? the question about how we're going to priority treatment in, or prevention funds in this country, 75% on four core interventions and scaling those interventions up to get population impact, i think we're still figuring out how to use viral load. we would like to see a convergence of the use of viral load to monitor clinical qualify and the use of community viral load to hold the entire community accountable for how are we doing at stopping the hiv up 'epidemic? and that has tremendous potential for both improving the care of individual patients and individual patient health, because someone whose viral load is not suppressed is experiencing a ravaging of their immune system and of other parts of their body, by the hiv virus. at the same time, they are increasing the risk to partners. i think we hope to see a convergence of accountability through viral load monitoring. already half of states get vira the best way to monitor it? t

i think there's a lot of development of new diagnostic of new treatments and is figuring out what's the role of those treatments. how can the best and most efficiently be used. the question of how we're going to prioritize treatment for prevention, funds in this country, 75% on prevention and scaling those core interventions up to get published in tech. i think we're still figuring out how to use. would like to see a converge of the use of the viral load to monitor clinical quality, and the use of community who viral load to hold the entire community accountable. so how are we doing at stopping hiv epidemic? and that convergence has tremendous potential for both improving the care of individual patients and individuals patient's health. because of what viral load is experiencing a ravage of their immune systems and of other parts of their bodies by the hiv virus. at the same time, they're increasing the risk to partners. so i think we hope to see a convergence of accountability through viral load a margin, already about half of states get viral load. we're still pretty out what's the be

can be done better for existing programs and treatments, what is your perspective on new tools, new diagnostics new drugs to invest in tuberculosis for the long haul? >> [unintelligible] >> one other thing added to that. will we see focus on hiv infection at the aids conference, considering there is a high infection rate between tuberculosis and hiv/aids? >> my question was about the domestic response. you said of the four priorities, 75% of the dollars will be prioritized, the fourth one will be around viral load. i do not know if that is community or medical. do those programs toward the medical community or the medical provider? if you could tell me about what that looks like. >> thank you for your presentation. it is really wonderful to be seeing a attention to cost and cost effectiveness. we have not always have those numbers, and being able to show these improvements and increments. but with an eye to aid its 2012 coming in, and realizing we actually talked to ourselves, this committed group of people who are well versed in public health and development and hiv/aids, and realizing this gr

can be done better for existing programs and treatments, what is your perspective on new tools, new diagnostics, new drugs to invest in tuberculosis for the long haul? >> [unintelligible] >> one other thing added to that. will we see focus on hiv infection at the aids conference, considering there is a high infection rate between tuberculosis and hiv/aids? >> my question was about the domestic response. you said of the four priorities , 75% of the dollars will be prioritized, the fourth one will be around viral load. i do not know if that is community or medical. do those programs toward the medical community or the medical provider? if you could tell me about what that looks like. >> thank you for your presentation. it is really wonderful to be seeing a attention to cost and cost effectiveness. we have not always have those numbers, and being able to show these improvements and increments. but with an eye to aid its 2012 coming in, and realizing we actually talked to ourselves, this committed group of people who are well versed in public health and development and hiv/aids, and realizing this

with all the new insured, we're going to get pharma and diagnostics, they're going to see a lot more business as well. the big loser here is going to be medical device makers. john sullivan says industry didn't negotiate as well as etc. peers ahead of the legislation and they face steep fees starting in 2013. if the high court decides to strike down the mandate and the law, then device makers win. bye-bye to those fees. but the new regulations get struck down for everybody. but the gains from the increased insurance pool also go away. the insurers, hospitals, pharma and diagnoses won't see the bump in business. the hardest hit could be the insurers in the medicaid space. they're the ones expected to gain the most from that new big pool that starts in 2014. so far this year, diagnostics, device makers, insurers have all seen double-digit gains. but the overall health care sector has lagged the market, dragged down by pharma. the court will hear the argument in a couple of weeks. but it's being said that's likely to keep investors cautious on health care until the actual decision which

provide better surgery because medical device companies are able to, but the new and better surgical techniques and diagnostic techniques and machinery. drug companies are able to produce new and better medicines that doctors can prescribe to keep people out of hospitals. if the system is not working, if the incentives are wrong so that the pharmaceutical companies have to go through so many hoops to get their drugs approved, at some point they either have fewer drugs are they just can't do that anymore. all the insurance companies see them -- i have a paper on our website called a radical restructuring of health care that talks about health insurance companies simply feeding states because they can no longer figure out how they can comply with all the rules and regulations and make a market in health insurance. and that durst, 40% thinking of leaving prior islamist laws are fully in effect until 2014. the infrastructure of the health system is declined. and yet, some people will be able to buy their way out. we may want the people going to canada or offshore companies being created. but the quality of health

me more those drugs because the opportunity now is have much more highly effective new drugs or devices or diagnostic tests for the right people. so i think there's a shift that is going on in life science industry, but the medical community is very resistant to change. that includes the life science industry, that model that worked for so long was a charm, but that is a challenge to great degree. it is true there is a struggle at this point, just as you say, to move into an individualized medicine europe, which we could do this, that we need, i don't think, by the way the industry will do it without a lot of pressure. that's what i'm hoping. women what they did to us, ask your doctor with the ads on television. that worked really well. this is another phase of ask your doctor, and it's with your information to your information which you never had before. yes? >> i am really impressed with your talk, and its armory changed my view of the world, and i'm sort of partially a technologist but also a senior and a few other things. so from that point of view, i'm going to use the term that i've some experi

seen many of the 0 drugs because the opportunity now is to have more highly effective new drugs or devices or diagnostic tests for the right people so i think there's a shift in the life sciences industry but the medical community is resistant to change and that includes the life science industry. the model that worked for so long was the charm. that is a challenge to a great degree and it is true that there's a struggle at this point as you say to move into an individual medicine era. we could do this but i don't think the industry will do without a lot of pressure. that is what i am hoping. remember what they did to us? and that worked really well. this is another phase of ask your doctor and it is with your information which you never had before. >> i am impressed with your talk. i am partial the technologist but also a senior and a few other things. from that point of view i am going to use a term i had some experience in but doesn't make me an expert related to the future of what you talked about. i have no idea what instruments are that you are talking about. if i am looking around the room at thi

there is a new procedure that gives results almost instantly. lisa siegel shows us a diagnostic breakthrough. >> reporter: 27-year-old allison moyer is facing a battle she never expected. >> it never occurred to me that i would have breast cancer and certainly not be diagnosed so young so it's definitely been a shock. >> reporter: she felt a lump in her breast in december. a digital mammogram didn't show the cancer clearly. still, the lump was there. next came the ultrasound, biopsy and finally the mri. all leading to her diagnosis of stage 2 breast cancer. >> waiting that week to week and a half to find out whether it was malignant or not was very stressful. >> reporter: a doctor says all those tests were necessary to understand the extent of allison's cancer and the waiting and unfortunate part of that. but she says things are changing. >> this is the standard mammogram completely dense breast can't find a thing. apply the technology, boom. three cancers all in a row. now we have esm. we can do new type of mammogram technology. a woman can wake up in the morning and go to bet

we just don't have reliable diagnostic tools today. >> given the news we have been seeing this week, more important, did you want it? >> it does. we really need to advance the science. not for science's sake, but in order to find cures and help us diagnose folks when they have post traumatic stress and brain injury. >> congratulations inned a vance. >> thank you. >> you have a baby on the way in a couple of days. >> yes. my wife is watching with her class now. >> congratulations. >> nice to meet you. congressman, nice to see you. >> thanks, matt. >> much more of "today" on a friday morning. first, this is "today" on nbc. >>> back now at 8:40. this morning on today's money, paying for your kid's college education. the average cost of a public college is now $22,000 a year and $43,000 at a private institution. many parents wonder how to pay for it all. we have secrets to paying for college. good morning. we have need secrets. it turns out sometimes you get the tuition bill and there are additional hidden costs. >> there are so many things parents don't know about. people are ready for

we just don't have reliable diagnostic tools today. >> given the news we have been seeing this week,rtant, did you want it? >> it does. we really need to advance the science. not for science's sake, but in order to find cures and help us diagnose folks when they have post traumatic stress and brain injury. >> congratulations inned a vance. >> thank you. >> you have a baby on the way in a couple of days. >> yes. my wife is watching with her class now. >> congratulations. >> nice to meet you. congressman, nice to see you. >> thanks, matt. >> much more of "today" on a friday morning. first, this is "today" on nbc. [ female announcer ] this is the story of sam, who made an unexpected arrival. [ woman ] he was 4 months early, weighing 1 pound, 12 ounces. [ female announcer ] fortunately, sam was born at sutter health's alta bates summit medical center. [ woman ] the staff was remarkable. they made me feel safe, trusting, cared for. [ giggles ] they saved his life. i owe all of them my son. [ female announcer ] alta bates summit medical center and sutter health -- our story is you. and sut

diagnostics company. it is a sea of red as you see at the cnbc realtime exchange. of note, jefferies opening higher. higher news up by .6%. in terms of other things we are watching, we haven't mentioned apple the whole show. >> no, we haven't. a series of price increases. again, i think what's happened is people should understand at home when you have a price increase after price increase, what that tends to be is that your target was too law. it does give you another reason to squawk. a couple people, piper coming out to say ipad could be 66 million units up from 60 million units. citigroup price target goes from $600 to $700. credit suisse from $600 to 700 tl. an inexpensive stock. also a stock that has run so much that people are obviously getting nosebleeds even if they maybe shouldn't. >> in terms of an apple-related play, ovti which makes little cameras. is that correct? >> yes. >> the cameras in the ipads. needham out with comments. >> it's interesting to be able to still do a teardown play. ovti has historically been a not great executer. arm holdings also upgraded. arm holdings still one more play abou

diagnostic mammograms which includes an ultrasound. so, in that spring day when my surgeon oncologist asked me do you want to hear the good news or the bads, all i heard her say was early breast cancer, noninvasive, and because i had the freedom to select my health care plan i was going to be scared my life, -- stared my life, and at the very least months of chemotherapy and radiation. what if i had a government health care plan? at the end of 2009, the group that dictates what your health care is going to be, ladies, and men, said women at the age of 50 could get yearly mammograms every other year. anyone under 40 that is diagnosed with breast cancer can be lethal, and the older you get the greater the chances are for breast cancer. this sounds like rationing. does it not sound like rationing to you? that is exactly what was said by the former professor at johns hopkins university, the first woman to be head of the national institute of health. she said it was rationing, she told the press, and at that time i went to susan g. colman in southern california and i demanded that they pronounced obama-care uh on fit for american women, and i

diagnostic mammograms which includes an ultrasound. so, in that spring day when my surgeon oncologist asked me do you want to hear the good news or the bad news, all i heard her say was early breast cancer, noninvasive, and because i had the freedom to select my health care plan i was going to be scared my life, -- stared my life, and at the very least months of chemotherapy and radiation. what if i had a government health care plan? at the end of 2009, the group that dictates what your health care is going to be, ladies, and men, said women at the age of 50 could get yearly mammograms every other year. anyone under 40 that is diagnosed with breast cancer can be lethal, and the older you get the greater the chances are for breast cancer. this sounds like rationing. does it not sound like rationing to you? that is exactly what was said by the former professor at johns hopkins university', the first woman to be head of the national institute of health. she said it was rationing, she told the press, and at that time i went to susan g. colman in southern california and i demanded that they pronounced obama-care uh on fit for american women,