like the new fantasyland expansion at walt disney world in orlando.esorts generated more than $14 billion in revenue last year. nearly a third of the company's total sales. the empire includes 11 parks, shanghai on the way. 46 resort hotels, four cruise ships. the imagineers are involved with hundreds of attractions and experiences. >> the best way to show you is to place this on your head and take you for a spin. >> inside, sensors on the hat pick up your eye line, enabling employees to jump into a 3-d version of the park. with a pair of 3-d glasses, they can test out rise like the recently completed seven dwarfs mine train. >> what are you able to do now that you could not do before ? >> years ago, we would have to make this out of foam and look into it. in this environment, it is completely immersive. >> parco is riding the train imagineers the question he worked, 3-d audio animatronics. >> we m&a the face and it is mapped to a projective form. moreeir work has led to than 100 patents. as more brands come into d, mores fol opportunities have opened