this is a 13-inch unit, new macbook pro. three colors, gold, gray, silver.ntel chip inside of it the intel m chip. no fan. they are giving the extra space over to extra battery life. for sale on april 10 between $1300 and $1600. brad, what does that price point till you -- tell you? >> that apple can command a green mp or we are living in the age of the $500 notebook but apple continues to raise the technology bar and do new things with materials. new things with the display. and battery life. that is why they are able to charge a premium and why it is an insanely profitable company whose market value is pushing $1 trillion. cory: tim cook is on the stage now finally talking about the watch product, a certain way that they would use them. something called glances, an app for the things that you check most frequently decide the time. maybe text messages phone calls, certainly a consideration to battery life. we will keep his apple coverage going live through the commercial break so we don't miss anything. we have heard about different kinds of apps. should we

so when apple announced its new computer lineup last week, one of the features of the new macbook pro port. that's an entirely new type of usb. we've seen upgrades in usb technology in the past but it hasn't been cosmetic. only been for structural but this time the new cords look entirely different. the best part let's kick it off right there is that they're reversible. how many times have you tried to plug in a cord only to find out that it's not going in because it's upside down? so these new ones are reversible. and the second big benefit is that they can transfer files at speeds up to four times faster. right now they'll be about double. that's ten gigabytes per second for those who are counting which means that transferring videos, photos, files, will be a lot faster from your portable hard drives or your smart phones and tablets to and from your computer. and finally when you plug your phone or tablet into the computer for a charge, it doesn't charge as fast as when you plug it into the wall. but with the new usb c. cord it will charge just as fast as when you plug it into the w

macbook pro. it will add to the lineup. it will have a dual core processor. it will start at 1299 and ship april 10. >> interesting stuff with this newice. i want to talk with brad stone still with us. alex, brad earlier said this would steal the show. i would agree. >> engineering is another marble out of apple real the way they have packed the batteries in this case, the new keyboard as well. i don't know of that stole the show. i think hbo now, exclusively available on apple tv -- out of the gate, very interesting. i think it speaks to the brand strength and the sterling reputation apple has achieved. >> i want to stay with macbook. your take on the macbook? >> it is a beautiful computer. it is less than two pounds. it is really light. i felt terrible about this macbook air. you already have a little rats nest, current and retired apple cables already. here they have introduced something else. it does streamline the device. you have to side, apple has gone and done it again, requiring us to buy a whole new set of cords and adapters. i do think it supplants the macbook air, and it is a beautiful piece of engineering. >> the success