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pantene. healthy makes it happen. . >>> complete bay area news coverage starts right now. this is the 10:00 news on ktvu, ktvu. >> they are off. black friday arrives in the bay area and so do the crowds all hungry for a great deal. good evening, everyone, i'm frank somerville. >> i'm in tonight for julie haener. san francisco's holiday season is officially underway with the lighting of union square's 80- foot tree tonight. no one waited for that to mob the stores for holiday bargains. deborah villalon has a live report from the city. >> reporter: macy's here at union square still has an hour to go closing at 11. the deceit are still alive with people enjoying the thanks savings holiday. >> go giants. >> pat burrel helped light the tree. this crowd was a lot like the world series celebration, big and enthusiastic. macy's estimates about 10,000 people packed union square tonight. >> merry christmas, san francisco. >> reporter: santa might as well have said go, go, go. a sea of people and merchants. they say traffic and sales are definitely up from recent years. >> i think it

so get up and get going with new bayer am, the morning pain reliever. or does frizz make you start over? pantener absorbs more moisture, so we customized a pro-v system to make smooth stay into the second day. frizzy to smooth system. pantene. healthy makes it happen. does your volume last the afternoon, or flop by 4 o'clock? pantene flat to volume is a customized pro-v system that, in tests, outlasts the flop to make volume that lasts long past 4 o'clock. pantene. healthy makes it happen. : d switching to geicoasts long past 4 o'clock. or more on car insurance?ercent do woodchucks chuck wood? (high-pitched laughter) man: hey you dang woodchucks, quit chucking my wood! vo: geico. fifteen minutes could save you fifteen percent or more on car insurance. >>> the royal puts them at westminster abbiwest m m minminister abbey. they might want to show a little restraint and not throw an overthe top bash since the rest of the country is dealing with the effects of the painful recession. i'm joined by senior editor for theknot.com. aren't we all excited about this? >> very excited. >> i am looking at est

pantene. healthy makes it happen. to make volume that lasts long past 4 o'clock. funny ture just knows how to make things that are good for you. new v8 v-fusion + tea. one combined serving of vegetables and fruit with the goodness of green tea and powerful antioxidants. refreshingly good. >>> 5:46. and a nearly empty times square on a friday morning. let's get a check of weather from nbc meteorologist bill karins. >> you ever heard of a place called cutbank, montana? there are 3,000 people who live there that are a lot tougher than you and i are. >> a lot more than that, bill. >> it is minus 11 this morning in cutbank, montana. they probably don't even complain. everyone's going to be complaining this morning everywhere else. it's a little chilly, but it's not like montana cold. that's where the first arctic outbreak of the fall season is underway. it's very, very cold in the northern rockies. that will spill into the plains as we head toward thanksgiving. kind of the first sign of winter beginning to slide in. but it's not here yet for areas of the east. today is an enjoyable day, cool and crisp out there. this afternoon, high wi

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