they loved the new penneys. we want you to shop on your terms. you don't have to do the hard work.very product is fairly priced. well, the hard part, the 20% who missed it were vocal and it became pretty, you know -- if i did it over again i would thought through how we communicated our value. you know, i probably wouldn't have taken away the coupons so quickly. i would try to end in the same place. all the successful retailers today are everyday price. look at amazon, costco, h & m. >> are there things you can point to? there was more going on behind the scenes and culture and politics that played into it. were there other miscalculation of the customer base or how they react to changes? >> the big one is pricing. the whole pricing. i thought if you told them the truth they would value that. >> what makes you think that? >> it's kind of the golden rule. that's how penney's started. >> we're all irrational. >> you got fired. >> that's not true. >> really? >> no. i resigned three types and they accepted it in april. that's the example, you know, big companies they have to do what yo

. >>> abc news "nightline" brought to you by jc penney. if you can't stand the heat, get off the test track. get the mercedes-benz you've been burning for at the summer event, going on now at your authorized mercedes-benz dealer. share your summer moments in your mercedes-benz with us. i'm ready to crack like nobody's watching. why? because it's red lobster's crabfest. and there's so much crab, so many ways. and with dishes like this luscious crab lover's dream or savory snow crab bake. i'm just getting started so hurry in and get crackin' hey terry stop! they have a special! so, what did you guys think of the test drive? i love the jetta. but what about a deal? terry, stop! it's quite alright... you know what? we want to make a deal with you. we're twins, so could you give us two for the price of one? come on, give us a deal. look at how old i am. do you come here often? he works here, terry! you work here, right? yes... ok let's get to the point. we're going to take the deal. get a $1000 volkswagen reward card on select 2015 jetta model

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. >>> abc news "nightline" brought to you by jc penney. ♪ ♪ if you can't stand the heat, get off the mercedes-benz you've been burning for at the summer event, going on now at your authorized mercedes-benz dealer. but hurry, offers end august 31st. share your summer moments in your mercedes-benz with us. i'm why? because it's red lobster's crabfest. and there's so much crab, so many ways. and with dishes like this luscious crab lover's dream or savory snow crab bake. i'm just getting started so hurry in and get crackin' ally a hug. this toy is a reminder that someone cares. these are a chance to be part of a team. and this is the chance to succeed. female announcer: with your support, everyone at sleep train proudly dedicates their time, hearts, and resources to giving local foster children one important thing: - hope... - hope... hope... not everyone can be a foster parent... ...but anyone can help a foster child. ♪ sleep train ♪ your ticket to a better night's sleep ♪ >>> and finally, tonight, heidi klum is an instantly recognizable, internationally famous super model. but if there

new york. >> i would never wear shorts to the office, and that's what the real problem is is the fact that jc penneyhorts in the career section. i don't know where it is appropriate to wear shorts to the workplace. >> whether they sell them in the career section or not devore she should though there is a company policy and you have to dress the way they want you to. you can't wear shorts if there is no shorts allowed. >> i never follow a dress code. >> look, first of all i love wellies. >> i scramble eggs. >> wellies are for girls and not gois. and not guys. >> dress codes #r* fasist. they sell underwear there too. what if she showed up in underwear. just because they sell it doesn't mean you can wear it there. >> you have to draw a line somewhere, right? maybe she looked too good in it. maybe if she was ugly she could get away with it. >> what are you gonna do? >> that's the first news in years. i thought jc penney closed 25 years ago. >> jc penney are you all over the place. >> like howard johnson? this girl had an attitude. she does president work there any -- she doesn't work there they more. -r

penney. is that making a come back? it's about $8 a share. got a new ceo coming on who board. getting a pop today. that's the sector report some retail stocks are doing nicely. thank you. a man is killed in a terrorist bombing in the 1970. the killers fled to cuba where he was granted a asylum. now that man is speaking out against phenomenon open diplomatic relations with cuba. he's here to tell us his storyrf next suting time, 3 million lines of code, 40,000 sets of eyes, or a million sleepless nights. whether it's building the world's most advanced satellite, the space station, or the next leap in unmanned systems. at boeing, one thing never changes. our passion to make it real. ♪ usaa makes me feel like i'm a car buying expertit real. in no time at all. there was no stress. it was in and out. if i buy a car through usaa, i know i'm getting a fair price. we realized, okay, this not only could be convenient, we could save a lot of money. i was like, wow, if i could save this much, then i could actually maybe upgrade a little bit. and it was just easy. usaa, they just really m

penney found two deserving teens to give brand new back-to-school looks to.eet 17-year-old d ajea. he loves being active in his community and out on the field. but there's one place he feels at his best. >> i feel safe in the boys and girls club. afternoons, evenings and summers at the boys and girls club. >> when i came here i was a little bit shy but then i made friends. >> those friends along with his mentors encouraged d'jay to pursue his dreams. >> i want to go to school, college, and then the big leagues. >> d' jay works as a summer camp counselor. the extra money helps make ends meet where he works with his mom, step dad and eight-month-old sister. >> she can't walk yet but when she hears me she climbs fast and climbs on my leg. >> d' jay's mom is between jobs. the money he brings home helps with that. >> new clothes i want shoes. >> d' jay has built strong relationships. one of his friends is maria cruz, an aspiring designer, maria loves art, dance, and spending time with friends. at home, it's just maria and her mom. >> she's always there for me. she

new trader favorite j.c. penney, b.ing coverage, calling it a speculative turnaround with a debt local story with, quote, lots of work ahead, but notes the real estate value has a 1250 targets on the name, about a 40% up side, but this was an $80 stock back in february. >> the most recent earnings report, though, really giving some ammunition, now we see evidence of the turnaround story, especially when you consider we had some high-profile misses from 9 likes of macy's. a fresh mark. and this is happening ahead of earnings, cutting into the market perform, from 28 from 44, the analyst sees a risk of negative comps, in several key categories, including produce, dairy and seafood. tfm lacking ability to, and there's stilt no permancy, so a lot of unknowns, but i know this, the average price target, the analyst that is cover stockssh so the analysts are behind the game on this one. >> klx incorporated. florida-based chemical company, upgrading it from a buy to a neutral. a $48 targets, they give two different views, the a

penney on friday so all of those come in and certainly will be key. as for economic newsports on second quarter productivity tomorrow, retail sales out thursday and keep in mind consumer spending does account for two thirds of the economy. the weekly jobless claims and the trading week wraps up with the producer price index, industrial production and consumer sentiment. they talked about back-to-school season and they are going to be the worst back-to-school season since 2009 because real incomes are flat if not negative for 80% of american households. how can they had those department stores if they just don't have the cash to do so. >> expected to spend $7 billion less than last year. check gas prices, $2.59, down 20 days in a row. that is not helping anybody. dagen: you will see some $2 a gallon gas in a lot of states. >> add something ben willis on the floor of the stock exchange said pertaining to gas prices, lower gas going back to the economy but inflation is not being accounted for, rand has been on theent has been on the rise and health care costs. dagen: and col

penney came out with quarterly profit and good news out of nordstroms, profit there, that's a winner,s quarterly revenues have been on the rise, with jewelry and is he forea, he will 19%. start your day stuart: nordstrom way up 6% serging on good news, the store beat all of its sales forecasts it's going to do even better in the future. it's the top guerrin in the s&p 500. up 6 percentage points. and look at this. nasa testing out a new engine, this one could take us to mars, the ferrari of rockets, it could take us to the red plant in the next couple of decades. that's a test. and drones now more of a hazard than ever before. the faa says irresponsible use on the rise. flying too close to planes more than doubled, 650 close calls in the past seven months, up from 230 last year. the faa says drones should never fly higher than 400 feet. this is a story that's developing. and now this. the white hat hacker recently discovered how the hacker gm through its on star system has now found the same issue in other cars as well. look who is here. gary, fox sports -- no, fox car guy. >> i like

new light. liberty mutual insurance. >> how many people invest in j.c. penney stocks these days. deutsche bank thinks you should.tock is up 2 1/2%. $9 a share. and the u.s. market opens and a shot of maria sharapova pulled out with a knee injury and she needs more time to recover. serena williams is playing today. she wants to be the first woman to complete the grand slam and the first to do that in steffi graf in 1988. big night for the chicago cubs and their pitcher. he pitched a no-hitter against the dodgers last night and look at this. >> and he's done it! he strikes out the side in the 9th inning and jake arrieta has thrown his first no-hitter of his career. >> it's a big deal, but-- >> it is, but the cubs, poor cubs. the arrieta is unbelievable. the dodgers have been no hit in the last ten days. in a short period of time in 91 years, you know, look at it from that point of view. arrieta, an amazing performance. it's not a perfect game because there was an error by a chicago fielder in the bottom of the third inning. stuart: i know this, it's not a perfect game, it's a no-hitter. it's nothing compared to sw

be the biggest seller ever agree features new faster processor another microphone for better quality of justice of for control. >>mark: jason after but j.c. penney about them and its turnaround? >>rob b: not the best path to own a large part some analysts on wall street predicting that there will be 100 percent completely out of business by the end of 2016 there use department stores and i never see anyone in their--there he tried aggressively to flip the concept he got kicked out with a quickly department stores for 60 years old if was back then it will be o.k. but they're killing companies. >>mark: you confer posted a will answer on the air will be right back. softer, smooer sn afr ju onshow? doveody sh wh abreahrou . just one shor gis yo soer, ooth ski mykin reay siy smth. ve by wa. softer, smtherkin ter justne sw. >>darya: they're asking that their client received a new trial the attorneys argued the social media made it impossible for them to avoid outside information on the bombing so this and he did not get a fair trial but also questioning the legality of the death penalty in federal cases he was convicted in april helping carry out the

penney's. >> the retail details of the changing habits of the consumer. the second hour of "squawk box" begins right now. >> live from the beating heart of business, new yorkquawk box." >> welcome back to "squawk box," right here on cnbc first on business world wide, along with sarah eisen, also got brian sullivan in the house. joe and becky are off. we have a guest host for the hour to tell you about. forbes editor-in-chief steve forbes. we have a lot of ground to cover with him, from mechanics to the state of the economy. first before we do that let's check out the markets. things are setting themselves up on this monday morning. right now things look it i call it almost but marginally 6.5 points higher. s&p 500 i'm call tag flat as well. it was down, now it's marginally up. sarah. >> it's positive flat. >> by the way, crude oil is back below $42. 41.90. 41.65 earlier today. those have been trading at a range together. >> those are back to 2009 lows, almost? >> if we adjust for inflation. we are below 2009. or march 2009. we were in the high 30s in 2008. if you do the dollar adjustment, today's dollar, we are getting there. >> all right. in the headlines