this is the new ultradefinition screen. so this is four times the definition. so you take 10 a.d.p. times four, this is what you get. a phenomenal 3-d experience. but you turn around and look at -- i don't have room for this one in my house, but i have already picked out my new set to buy for the super bowl. the first thing you will notice is, we call this cinema screen the boarder -- the border has pretty much disappeared. all these sets that are 3-d, and we have enhanced the 3-d to allow you to adjust the effect. if you are watching a sporting event that you would like more 3-d, you can dial it up. if you are watching a different show and you want to dial it down, you can. >> i feel squared. >> it was too much? >> it was too much. >> i want to give you the ultimate 3-d experience as we walk out. the other cool thing we've done with 3-d, we have a 3-dapp now, so you get more 3-d content. did i mention 2-d to 3-d conversion. it really didn't look that good. the new technology is fantastic. so you can envision, you know, watching -- if you are into classic tv, you want to watch "mash

this is the new ultradefinition screen. this is four times the resolution of convention a ac-tvs. 1080-p times four. this is what you get. very large screen, 84-inch, phenomenal 3-d experience. >> my goodness. >> if you turn around and look at, i don't have room for this one in my house i already picked out my new set in time for the super bowl right on top. >> right here? right. >> first thing you will notice is, that we call this cinema screen. the border is pretty much disappeared. so it is all picture now. >> right. >> all of these sets have smart tv capability, 3-d. we really enhanced the 3-d capability this year to allow you to adjust the 3 dee effect. if watching it you can dial it up. >> oh, wow. >> you might have a movie with little too much, you can dial it down. it is really more for your personal preferences. >> that is good to me know because my first year here i felt scared. >> almost too much, isn't isn't. >> it was too much. >> in fact i will give you ultimate 3-d experience as we walk out. >> okay. >> the ot