there's another new york city bagel here in chicago. corey: not a new york city bagel.k bagel. lemonis: oh, i'm sorry, i forgot the "c." -corey: that's correct. -laurie: wait, wait, wait. -corey: the "c." -lemonis: and the likelihood of confusion is zero. do people ever walk in and say to you, "oh, i went to your place in skokie"? -corey: they do. lemonis: do they ever go to that place and say, "i went to your place on dearborn"? -corey: they do. lemonis: great. do they ever put reviews on there and you're like, "that's not us"? -corey: they do. -laurie: right. lemonis: i don't want to spend my money and your money and your money to build the brand in a market that somebody else is gonna draft off. i don't like the generic nature of the current name and its lack of specificity or something special, and i feel like there's some underbelly here to why he's resisting. i still don't understand why corey's disappeared. you had built years and years... -corey: to building the brand. -lemonis: ...of building the brand, and then you abandoned it when you bought the business cal