. >> august 11th, 2010, newburgh, new york.of prep work, launch day finally arrives. >> when we were assembling the balloon, the two kids, max and his best friend miles were just so excited. >> we bought like some lollipops so me and miles were really hyped up. >> the kids give this really great countdown. >> ten, nine, eight, seven, six, five, four, three, two, one, zero, blast off! >> we cut off the balloon. >> it started rocking wildly like crazy. it was 25 feet a second. it was pretty fast. after about two minutes, it disappeared into the clouds. >> they track the craft's coordinates. but that's no guarantee they'll be able to retrieve it. >> the batteries in the phone could freeze. it could just not give out signal and we'll never find it. if it falls into anything that would block the transmission, it falls into very dense trees too deeply, it could lose reception. if it falls into water, that would be very bad. a lot of things can go wrong. >> until they recover the craft, it will be a mystery as to what the camera captu