he's a long term thinking and he's not afraid of conquering newen from tiers and what i think he is doinght now to announce more improvements on the kindle fire and the ereader and possibly a phone today. i don't know. but so he's been on our list for sometime. >> a fascinating guy and i guess when i think of people in the new or the regular establishment, i think of folks who are really very visible. now, he is, in fact, on stage right now. >> right. >> but he has kept a pretty low profile personally. >> that's right. >> compared with some other executives. >> right. that's true. that's true. you know, when you think of steve jobs, obviously, he kept a pretty high profile. jeff goes out like today for product announcements but a real businessman and a creator. >> take us through the others on the list who were, let's say, big movers this year. marissa mayer of -- >> right. she was not on the list last year. the news of her taking over yahoo! was huge and so she moved from not being on the list to number seven and watching her closely. it's a big job she has and i think she's up to challe