melissa: what wod be the newgm? everything changes.we go to something where it -- one thing they talkeabout was different ticket prices. you go to see iron man. it costs you $45. by package. you go to see one of the cheap, small, and the movies and its $9 >> i don't think that the -- i don't think tickets will be cheaper. that is certainly not going to happen, but what hollywood is learning, tap into the super nerd that will line up for days to see a movie. if you can charge $50 let people see it. melissa: what is the formula? that is the whole thing. >> the real formula is make better movies. focusing on special effects. not focusingn characters you care about. that is the new paradigm. characters you ce about. melissa: what is the super neared what? >> early access to movies, and elected the country's spectacle. what hollywood needs to rise of -- was up to is the amount of women going in seeing movies now . a paramount executive told me recently that you cannot deny that young guys are the biggest force of the box office. in my mind