her newsfeed is filled with "junk news," as her grandson esscribes it. were the leads he was looking for. now, after more than a year of work, newstracker is offering a real-time dashboard to better understandhe nature of the problem of junk news. >> one of the things that i discovered really early on in looking through all these junk news sites was this pair of sites, truth exaand truth monitor. >> reporter: they are virtually identites, one catering to liberals the other to conservatives. he confirmed one person owns both and began watching. then, last summer the conservative site abruptly changed gears, offering lifestyle stories instead of red meat political fare. >> and iwas at that moment where i was like, "i got to know what happened here. why did this shift happen?" i actually rched out to the publisher and called them up and said, "i want to understand what you're up to." msurprise, he responded. >> reporter: and sbegan a long, strange trip that led us to one of the most pc purveyors of hyper-partisan content in the world-- not in macedonia or s

the social media site will post a message on all newsfeeds on how to protect their information. those who were part of the breach will get a more detailed message. facebook faces mounting criticism from both the public and politicians. >> it is a privacy issue and what i call the propaganda issue. they are too big for facebook to fix. >> reporter: cambridge analytical reportedly misused data from millions of profiles, the firm allegedly improperly accessed user's information to build profiles of voters that were later used to help elect president trump in 2016. facebook executives have been in damage control mode since the news broke. will the scandal reach the white house? >> we are waiting on congress. let's come -- let's wait to see what comes out of that. >> reporter: to demonstrate how wide the breach was, 87 million is the combined come population of new york, texas and california. president trump will have to answer -- mark zuckerberg will have to answer questions about that when he goes before congress. >>> the san francisco sheriff once more body cameras for deputies we

is that are starting to gain share post newsfeed overall?re it will see -- be a smooth and steady story for years. now investors on pins and needles after the market today in terms of earnings. shery: how big of a factor will be facebook's security expenses? alreadythey are significantly ramping investments. i would say that the anticipation will ramp up more. 20,000 employees. right now you have a bright spotlight on the belly in terms of making sure we don't have cambridge 2.0. it will continue to spend. the focus for the street is around eu's or growth advertising. zuckerberg past the first beltway. this is the second t -- key test to restore confidence to the street. and the wholeberg management committee can come back -- come out; say we have been in front of congress. we are addressing this. we haven't seen that much of a decline in users. that point, they can charge for their ads. perhaps even more. you take a look at this chart, it will show that yes, the number of ads being delivered year-over-year is going down. that is the blue co

created a set of rules for sorting that information and making some things rise to the top of your newsfeednd those rules are algorithms and procedures that they have for sorting things out. amazon set a series of rules and it decides that when you take a picture of your family that people will like that and -- with the whole facebook system is about getting you to stay on their site for as long as possible because that's how they make money. there is this feedback loop they are trying to create where they are trying to give you what they want and if you are a jew hater for instance they will give you a whole lot of -- >> raise your hand -- if you're a jew hater they will give you what you want. >> and that is what happened in this last election doesn't that in fact create more universes and doesn't that create less of a monopoly like it could be like if you were a jew hater but it could be like if you were transgender and you live in idaho falls like it could be a lot of different things not necessarily or it could be if you wanted to start the arab spring communicate with others like it's

we try to keep up with the algorithm changes on how you determine the prioritization of the newsfeeds, it needs to be trustworthy, and reliable, relevant, who will determine that? it has an impact, you say you do not want bias, it is depended upon who is setting the standards. i want to ask you a couple of questions. from your vice president and general counsel, like all at developers, aleksandr kogan requested and gain access from people who downloaded his out. -- app. under a policy in 2013, if cambridge analytica had developed the this is your digital life out, they would have had access to the same data as aleksandr kogan. mr. zuckerberg: that is correct. rep. harper: according to the obama.com -- campaign and cambridge analytica both gained access to huge amounts of information about facebook users and their friends and in neither case did the friends of app users consent. this data that cambridge analytica acquired was used to target voters with political messages, much the same type of data was used by the obama campaign to target voters in 2012, without the correct -- would th

passed on to a data analysis company and used for political campaign it will appear in the user's newsfeeds both the hearing and the notices marked efforts by the social media giant to restore confidence about user privacy earth. now for more on that let's bring in our financial correspondent at the new york stock exchange it's called the hi yes it's good to see you now zucker cast promised a whole a ray of investments to solve these privacy issues but also said that those investments will impact profitability and i'm sure investors are not happy to hear that. yes certainly in general facebook is going to hire for instance by year's end total of twenty thousand content review staffing and security stuffing so the total will be twenty thousand for those jobs more jobs mean higher costs and was higher costs you have less profit to billet wall street doesn't seem to be too impressed by those figures and the stock price increase slightly here on a monday talking about monday mark zuckerberg already did arrive in washington and sources are saying that he is varying as you would and it ties obvio

i have sat in meetings where they do changes to the newsfeed at facebook. at in a lot of meetings.here is a proposed change. a group goes off and does research into it. in this case, they don't do a there is a proposed experiment,t consult outside experts and sometimes interest groups. they do their own research. here is a possible change in the policy, and here are the options we have to pursue it. one maybe not to change it, one might be to change it this way or that way, then they make a decision. emily: is facebook treading close to that line, being the arbiter of truth? >> there is no way they can avoid it. even though it is an open platform and they want to encourage free speech, they want to make it a safe place. there will be this tension between moderating content and making it a safe place. emily: in hisone maybe not to ck zuckerberg, to me, took more responsibility than he has for the content posted. i wonder if facebook and google were like oh no, this might implicate us as well. how do you think this will spill google?apple and we did not see a huge spill over from the

facebook has its news integration and newsfeed, and google has google news.t to not doing something as well, and that factors into decisions made by tech companies lately. emily: mark gurman, thank you, as always. coming up, planting the seed, a venture capital firm and why she thinks we need another vc firm. that is next. this is bloomberg. ♪ emily: in the past few weeks, billions of dollars were wiped off tech stocks, and in the hot seat with facebook. shares have been mostly in the red that they political consulting firm working with the trump campaign mishandled data of tens of millions of users. new questions are asked about data privacy with regulation looming. how is it impacting early-stage investing, aiming to be the next billion-dollar tech behemoth? to answer that, i bring in the managing partner of defy, a venture capital firm that closed with $151 million in funding in 2017. thank you so much for joining us. i am sure you are following the facebook news, and i know the answer is often that early stage venture capitalists don't think about these t

are going to turn up on the grounds of innocent question going to recreate some of the old legend newsfeeds who led his team to a four three victory but the real winners are the children that would benefit from this good cause. tennis now at the monte carlo masters rafael nadal added two records to his already long list on sunday by beating kylie she corey in the final is victory in the final of the first clay court tournament of the season marked his thirty first title in the prestigious masters series that's more than any other player and she corrie wasn't tough from the very start as the doll stormed to has eleventh when in monte carlo also a record for the spaniard. the second leg of the air race world championships took to the skies over a cat in the south of france this weekend pilots maneuvered their way through the gates at top speed of over four hundred kilometers. prowar american pilot michael came out on top setting a new track record of fifty seven point one seconds is the first time the event has taken place in france and what a spectacle it was for the fans on the ground to en

as a great turnout by the fans in the same quest for answers will recreate some of the old dutch newsfeeds or led his team to a four three victory but the real winners are the children that will benefit from this good cause. a quick reminder of our top story for you mania is facing a deepening political crisis office new prime minister sarah sharp proportionately walked out of talks with the opposition the country has seen days of protests since after she was named prime minister critics say the former president wants to rule amin you know for life. or ching g.w. news in bali and more from us at the top of the house. they make a commitment. they find solutions. they inspire. africa the. stories of both people making a difference shaping their nation playing.

coming straight turn up all kinds of the same question points to recreate some of the old logic newsfeeds who led his team to a four three victory but the real winners are the children that will benefit from this good cause. now don't forget you can always get the latest news on the go just download from the google play or apple store that will give you access to the latest news around the world as well as push notifications for any breaking news you can also use that e.w.s. to send us your photos and videos. and you're watching the t.v. news live from berlin plenty more coming up at the top of the hour head to our website more. on how free and balance. called the german string together in. one nation from minute to chancellor also from bismarck. the history of the germans has been shaped by great rulers. i swell always to bring my royal college of bash to protect christendom and spread to for.

they do not want to fill the newsfeed with junk or stuff that people do not care about.aid that zuckerberg is focusing on consumption. tom: right, so this passive viewing the videos -- which, i like the recipe videos, but apparently a lot of people do. emily: your twitter game has gone way up over the past few months. tom: and facebook wants to do away with this. it will change the way that we interact with it. we will spend less passive time, but if they have their way will have much more quality time and we will do things that we want to do. emily: he said that instagram engagement is growing nicely. caroline, some comments also from dave wainer about gdpr, saying it will have an impact, or some impact. caroline: not significant impact. it is notable, this is what investors wanted to hear, will the tougher regulations from europe affect the business model, because we will have more control over data in europe. he says that it will in fact affect monthly users in terms of daily active users, which were up in the first quarter in europe. they will be affected in the seco

for 87 million users a message on their newsfeed.brewing and facebook is spending another firm, q. view after report sharing personal data with marketers. on friday, facebook suspended a comedian company. all of this day before ceo mark zuckerberg is set to testify before members of congress. take a look at this. shares of facebook are down 15%. for more, with the name david nelson. good to see you. >> good to see you. would you expect mark zuckerberg to say to lawmakers? the talent, demeanors, i keep hearing that this is going to be the biggest grilling of a company in decades by lawmakers. >> to one looks good in front of a congressional committee. mark understands he has to start off with a pretty heartfelt apology and has to do quite a bit here. he's been studying pretty hard in meeting with members of the last couple weeks. originally he didn't want to testify an effect on sheriff samberg and general counsel to do his bidding had identified now he finds himself in front of two committees at this point. people are calling for big

to make changes to the newsfeed and will make results more relevant and that might mean you see fewersements. that is another thing people will look at. how much of an impact are those changes having? in the fourth quarter we had the inst time ever a decline north american users. did that continue into the first quarter and is it a function of cambridge analytica or newsfeed changes are a function of everybody is facebooked out? emily: will that hang over twitter? >> or did twitter benefit from it? great questions. we have seen and heard the reader strategy is paying off. all of the investment they have put into that is starting to make a difference. on the sales side that can make a difference for twitter. are people coming to twitter and is it benefiting in any way? amateur we will see that, but i do think we'll see a sense of whether people look to twitter as a reliable news source, especially in the age of the andian bots misinformation and 2016. on thursday, what are we watching? >> if there's anybody line which on postal rates and if the post office raises rates. are the trump t

the social media site will post a message on all newsfeeds about how to protect their information. those who were part of the breach will get a more detailed message. facebook faces mounting criticism from both the public and politicians. >> it is a privacy issue and what i called the propaganda issue. they are too big for facebook to fix. >> reporter: cambridge analytica reportedly misused data from millions of profiles. the firm allegedly improperly accessed user's information to build profiles on voters that were later used to help president trump get elected in 2016. facebook executives have been in damage control mode since the news broke. will the scandal reach the white house? >> we are waiting on congress. let's see what comes out of that before the administration takes any particular action. >> reporter: to demonstrate how widespread the breach was, 87 million is the combined populations of new york, texas and california. mark zuckerberg will have to answer questions about that massive leak when he goes beyond -- before congress. >>> more reaction this morning to reports o

starting monday users will see a link at the top of the newsfeed to let them manage apps and decipher what information they want to share. they will be able to check to see if they are part of the group of users whose data was wrongfully shared with cambridge analytica. >> i think at this point i clearly made a mistake by just dismissing fake news as crazy as having an impact. people will analyze the actual impact of this for a long time to come. >> reporter: next week, zuckerberg will be appearing in two congressional hearings, one on april 10th at a joint hearing of the senate judiciary and commercial committee, then in front of the house energy and commerce committee on april 11th. a protest at facebook headquarters in menlo park will be happening at 12:30 this afternoon. organizers of the event say they are calling for greater consumer protection and privacy in online media. >>> time now 6:10. in our tech report, the new technology apple is working to add to its new iphone. >> reporter: and a crucial vote today on the bart extension through downtown san jose. i'll have the details

created a set of rules for sorting that information, or making some things rise to the top of your newsfeeds those rules are algorithms, procedures that they have for sorting things out. amazon set a series of rules and so it decides that when you take a picture of your family, that people will like that, , so ill make it higher. with a whole facebook system about, needless to say, is about getting you to stay on their site for as long as possible because that's how they make money. so there's this feedback loop that they're trying to create where they're trying to give you what you want. and so if you are a jew hater for instance, it would give you all -- >> are there jew haters here? >> rager have left expert so they will give you what you want. >> that's what happened in this last election. >> doesn't that create more universes? doesn't that create less of a monopoly? like it could be if you're a jew hater but it could be if you like transgender and 11 idaho falls. it could be a lot of different things. not necessarily come or could be if you wanted to start the air spring and to make it

starting monday users will see a link at the top of their newsfeed that will let them manage their apps and more easily decipher what information they want to share. they will also be able to check to see if they are part of the group of users whose data was wrongfully shared with cambridge analytica. >> thank you. >>> president trump is sending troops to the u.s./mexico border. the president signed an order last night directing states to send national guard members to the border. the homeland security secretary could not say yet how many troops will be deployed or for how long or how much it would cost. >> i don't want to get ahead of the governors. this is a partnership with them. but as soon as the numbers are available, we'll provide them. >> u.s. law bans troops from participating in immigration enforcement. presidents barack obama and george w. bush both deployed guardsmen to the border to assist in construction and surveillance. critics of those decisions say using troops in support roles violates the spirit if not the letter of the law. >>> today's expected to be a major step to

users flee facebook because their parents are on it or they're sick of the boring old 14-year-old newsfeed. they can hop on instagram and still have fun. >> reporter: last year, facebook lost almost 3 million users under the age of 25 and for the first time, posted a net decline of 700,000 users in north america. this year, the under 25 crowd is projected to shrink again on facebook but keep growing on instagram. >> every social network has a half-life. eventually, parents get on it grandparents get on it your boss gets on it and you don't want to hang out with them. >> reporter: instagram says in a statement that they will never sell users' photos, videos or data. now, for the moment, the "#deletefacebook" movement has yet to become a delete instagram movement. key delete facebook advocates like cher and others still have active facebook accounts. >>> uber just announced it will start doing annual criminal background checks on all its drivers. it's also hiring a company that will monitor whether any driver is arrested in between those yearly checks. uber's other new safety features includ

if they are sick of the old newsfeed they could go on instagram and have fun.>> reporter: facebook lost almost 3 million users under the age of 25 and for the first time posted a net decline of 700,000 users in north america. this year the under 25 crowd is projected to shrink again on facebook but grow on instagram.>> every social network has a half-point. eventually parents and grandparents and her boss are on it and you don't want to hang out with them.>> instagram said in a statement they will not share users photos, or their data. the facebook movement has yet to become a kidney -- a key delete instagram movement. cbs news, san francisco. >>> spring, new life. a red tailed hawk lanced -- landed in presidio while the internet watched. this fluffy little one, the bird wobbles around. so cute. the web camera was installed by the presidio in february to keep a watchful eye on these hawks. according to the presidio trust this is happening 100 feet of a blue gum -- up a blue gum eucalyptus tree. alive look right now. mom is keeping close contact with her babies. a second egg could hatch

mark zuckerberg said the 87 million accounts with see a message in their newsfeed called, protecting your information. if your data was not shared, you are supposed to see a different notification on how to protect your privacy. it does not look like the notification process has begun, but it may just be starting a. you can watch mark zuckerberg's testimony before congress later today uninterrupted . join us starting at 11:15 am today and 7 am tomorrow. >>> face areas not the only bay area based company under fire duke to privacy concerns. levasy -- advocacy groups are asking the federal trade commission to investigate and impose potentially millions of dollars on google as finds. >> you have to ask yourselves, is it in kids' best interest, or in the best interest of their bottom line? >> youtube has issued this statement in response to the complaint. they say they are reviewing the complaint and will review if there are things they can do to improve. protecting kids and families have always been a top priority for us. >>> there was a robbery around 9 pm last night at the kng fashion

. >> it will roll out to everyone in the world on facebook at the top of the newsfeed. a very clear and easy way to see what apps they have shared data with in an easy way to delete them.>> reporter: she expects confidence in mark zuckerberg to leave the company. he is set to testify before congress next week. >>> the search for three missing children along the northern california coastline is suspended. the families suv plunged off a gift -- cliff a week and half ago. this photo highlights those still unaccounted for. the bodies of their adoptive parents and the three other siblings have been recovered. search teams say they did not find any new evidence along the shoreline. investigators believe the children were inside suv at the time of the crash. they plan to resume the search after the storm passes. >>> the largest earthquake to shake southern california, in years. a magnitude 5.3 around 12:30 pm. the epicenter near the channel islands south of santa cruz. people from anaheim, to santa barbara felt it.>> we would expect aftershocks and it could trigger them. we ha

they will appear in the users' newsfeeds.oth the hearing and the efforts to restore confidence about user privacy. for more on that, but as burnett financial correspondence at the new york stock exchange. it is good to see you. zuckerberg has promised a whole array of investments to solve these privacy issues but also said that investments will impact profitability that i'm sure investors are not happy to hear that. >> certainly. in general, facebook is going to hire for instance at years and a total of 20,000 concentrator the's and security staffing. the total will be 20,000 for those jobs. wall street does not seem to be too impressed by those figures. the stock increased slightly monday. on monday, mark zuckerberg did arrive in washington, and sources are saying he is wearing a suit and a tie. obviously, he's trying to show himself from his best side. and now we are waiting for lawmakers' questions tuesday and wednesday. javier: let us see if the suit and tie can pull it off. the wall street journal is reporting u.s. regul

what i've noticed is that the algorithm which changes and you don't see things on your newsfeed -- once again, it's artificial intelligence algorithm that prioritizes what he wants you to see. by the business model it tries to have you not leave the fight and it will serve you ads and i've noticed over the years a lot of time it seems to prioritize things that are outrageous or things that are cuddly and cute. lots of baby pictures, engagements and things people are really mad at. a lot of this information is novel and exciting so the business model isn't here is the full amount of information you need but how do i increase the engagement and unfortunately misinformation doesn't seem that people engage it. even if you oppose it someone is engaging and even if you're getting mad this is my problem and they are selling us about whoever is paying them to give them messages. you can target for one by one if another e-mail or user idea use some look like audiences which is [inaudible] that business model is really not a healthy process model if the quality of the information is important and

. >> starting monday facebook says it will provide a link at the top of users' newsfeeds allowing you to check whether your information has been shared. >>> target has agreed to pay nearly $4 million to settle a lawsuit over its hiring practices. the suit challenged target's use of criminal background checks saying they disqualified thousands of black and hispanic applicants from getting jobs. target no longer asks about criminal histories on its applications. >>> flying from new york to london could take less than three hours in a supersonic plane being developed by nasa. it signed a $247 million contract with lockheed martin to fill nasa's first experimental jet in more than a decade. it could help bring back supersonic jet travel for the first time since the concorde. the goal to fly 900 miles per hour without a sonic boom. >> that would be nice. >>> all right, when we come back the leaderboard at the masters and the rough start for last year's champ. >>> first why stormy daniels' lawyer says the president's new comments about the porn star are likely an early christmas present. >>

we have got an image of what you will see other top of your newsfeed. will see other top of your newsfeedw to stop information being shared. to stop information being shared. for every single facebook user in the united kingdom. the united kingdom. about how you can stop apps sharing your data with third parties. your data with third parties. will it have an impact? we don't really know. know. the top of the newsfeed all the time. time. bothered, they will think, i've got nothing to hide and it is fine. nothing to hide and it is fine. others will be horrified. we are having a conversation about it. it. people can feel more empowered and know—how to their data better. and know—how to their data better. and we will be speaking to the information commissioner short ugly. information commissioner short ugly. —— shortly. ... to remember the 22 killed at the ariana grande concert. ariana grande concert. titled manchester together with one voice. voice. you up—to—date with all the latest news. latest news. it is thought a bit more about our main story. more about our main story. military airport

we're going to start with a story that popped up on our producer's newsfeed.producers told us. pretty cool idea. >> have you heard of yes day? all right. well, i'll tell you what it is. one mom on pop sugar shared what happened when she let her kids do and have whatever they wanted for one day. >> that is dangerous. >> she said yes. >> that was the best look. [ laughter ] and the mom got the idea from jennifer garner who shared this photo of herself looking exhausted after her annual yes day. that's what the kids do to you on yes day. they wear you out. >> that's the reason why you shouldn't do it. just look at that. >> you know, inspired by this popular children's book called "yes day" and so it was done and this mom on pop sugar showed some of the things her kids wanted to do. they wanted to play endless video games. they wanted pizza. >> eat ice cream. >> they wanted fried dough for dinner. >> i want fried dough for dinner. >> and then on top of it they wanted to watch a movie while they ate. >> that is such a big one for my kids. that's their special night

did your friends just ignore you or did facebook's newsfeed algorithm, which picks what to show first and sort of prioritizes it, maybe it never showed it to people. so there's a computer program between you and your social network on facebook that's deciding what to show first, what to show second. there's like 15, 20,000 -- i'm sorry, 1500-2000 things you could be shown. you can't see them all probably so the algorithm will say let me show you this, let me show you that. you've got this little decision-making agent. when we say algorithm which is use a computer science program that's making a decision. when you go on google and type something there's an algorithm that says let me show you this, let me show you that. so it will order the top ten. so algorithms are everywhere. they are making decisions, and in the case of facebook the algorithm works for facebook and it's working for facebook to increase facebook's profits and its revenues by sort of doing all these things. that is i think what we witnessed in the last election is that the business model of accepting ads from whomever

your friends share one hell of a lot so it creates a wall for sorting that information for your newsfeed it is an algorithm to sort things out. so it has a series of rules that went you take a picture of your family people will like that so they make it higher survival system is to get you to say on the site for as long as possible because they create for as long as possible because they create make money so they try to give you what you want. if you hate jewish people major hand. >> then they will give you what you want to make that is what happened in the last election. >> doesn't that create less of a monopoly? they can also be the word sheehan ashtray and tender but it could be a lot of different things or communicate like the arab spring. >> but the problems are with politics we don't get lumped in the in different constellations that primarily to constellation that our politics are that two warring tribes in they get what they want they get information that confirms their bias and put them further into the corner and in the end they are more susceptible because it is a problem beca

a detailedll post message on the newsfeed of the 87 million people whose data was swept up in the scandal will get a message on how to protect their privacy on the social network. that is your bloomberg business flash. vonnie: let's get a check on how the markets are faring on this monday. steam, thecking up dow and s&p 500 up more than 1%. kome of the movers include merc and applied materials. as well as western digital, they are up. we hasn't down stocks including under armour and so on. -- we have some down stocks including under armour and so on. versuslar strengthening an array of merging -- of emerging-market currencies. you can see the hungarian currency a strengthening following elections. the russian ruble is having a bad day. down 3.5%. this is bloomberg. ♪ ♪ live from london, i'm mark barton. vonnie: this is "bloomberg markets." the future of energy global summit is hosted by new energy finance going on at the grand hyatt hotel in new york. leaders in power, transportation and energy finance. joining us from the summit is of fanning, chairman and ceo the southern company. the s

facebook on the surface looks like it is your friend sharing things and that is what is put in your newsfeedut if you had all the updates it would be massive information because your friend share a lot so he created a set of rules to make some things rise to the top and those are algorithms and procedures that they have for sorting things out so it is a series of rules that picture of your family people will like that so that is higher than with the holes that is about to get you to say on their site or as long as possible because that is how they make money. so with this feedback to give you what you want. if you are a due hater on -- jewish hater raise your hand. and that is what they want. >> doesn't that in fact create more universe or more of a monopoly? or if you were transgender living in idaho falls it could be a lot. or to start that arab spring? it's not those that hate the jews that. >> that there are problems that so not in a million different constellations that politics are polarized. to get information that confirms that bias to even make it more susceptible if you just want t

and how high it is getting in the newsfeed and how frequently you see it. these are choices to have an effect on how people understand the world so just because just for planning a date in college does it mean how it is used anymore so looking at user populations think the senior leadership has some hard thinking to do about their place in the world but you talk a lot about the exemption but what about the requirements we place on television and newspaper and radio ads? who is paid for or what type of political speech you see? we have seen an avoidance of some of that responsibility in the internet news community and the technology community has disrupted taxicabs and hotels and disrupted the democracy some people like it and some people don't. >> on balance the democratic effects of the positive i wrote a chapter on this i take a look at the campaign of an unknown governor named jimmy carter two or three years out how he may run for president in 1975 and 76. and how he was, all the things he had to do to build community in iowa and new hampshire and litera

it could be something like, have you tested a newsfeed algorithm for whether they prioritized divisivessues? if so, will you share the data and if not, it establishes more of a case for oversight. the other question is a pledge. fundyou pledge not to opposition to data privacy or federal data privacy laws? quite a bit of activity at the that facebook is currently in opposition of the those are good examples of the types of cross-examination questions i would anticipate today. >> as mr. zuckerberg goes into the question -- into the hearings, there are two issues. one is the data and how it was people ways the original might not -- might not have approved of and the other is is the biggerich problem for facebook? >> there is no question for the country and probably in the today, today,senators the closer is the 2018 collection, the bigger allocator. the longer duration problem for facebook and shareholders is the data privacy issue. not one of ae is transactional nature of a bargain that we all agree to when we give up our data for free services, it is context and motivation of how the d

so they have tweaked the newsfeed algorithm to emphasize more from people's friends and family, as opposednd pages. we should be above the see the impact of that in this quarter. is that affecting engagement, ad revenue? we are not sure. there is another aspect, engagement. facebook users are spending less time on facebook. that is a huge issue. emily: twitter shares were also drowned down as a result -- dragged down as a result of what happened with facebook. how much of an impact will we see at twitter with the privacy concerns, that if they affect facebook, they also affect twitter? >> they have been able to stay out of the limelight. it is already public by nature, so most of the data that they are selling to the third-party services, to the advertisers, it is publicly available anyway. however, lawmakers are looking for jack dorsey and the google ceo to go to capitol hill and testify. there will be questions from analysts about the impact of gdp arr, how they are responding to the cambridge analytica scandal, and how they will just advertising -- adjust advertising policies. they have

how high it is getting in your newsfeed. how frequently you see it. these are choices that have an effect on how people see the view -- a view of the world and understand the world. just because we built it as a facebook for finding a date in college does not necessarily mean that is how it is being used. with new use cases and new user populations that have different needs, i think the senior leadership is -- has hard thinking to do about their place in the world. i do think -- you have talked the exemptions what about the requirements we place on television and newspaper and radio ads to disclose that this is a political ad or who it is paid for or what kind of political speech you are seeing? we have seen an avoidance of some of that responsibility in the internet news community. the technology community has disrupted taxicabs in hotels and everything else, they have disrupted the democracy. some people like it and some people don't. i think the democratic fx of new media have been positive. -- effects of new media have been positive. i have read a

do you come to facebook and go to your newsfeed which is where you see most content, there are two options you can choose to see the content in reverse chronological order or you can see what hasd been surfaced to you based on factors like content going viable or most recently posted or that tend to interact wit with most and so f, that is the case but algorithm and back in january we need a change where we sai sent peoplee going to see more content posted by family and friends and less content that is posted by news organizations. around the same time we came out with another announcement saying we are testing something in the united states that looks at a survey result from a broad degree oproperdegree of people e political spectrum say which publications have the broadest trust into the goal is rather than a popularity test of which do you thinknk is best it was looking to see across the political spectrum with rv organizations that people tend to think our reliable even if they are way over here and you are way over there and then they will see increased visibility. some people were te

unveil a brand-new feature for consumers and users that would appear at the top of their facebook newsfeedour information. we are still waiting. we have yet to see this new feature. we keep pressing refresh. we haven't seen the new safety feature so we are going to call the roll out a flop so far. of course facebook ceo mark zuckerberg spent ten hours this week answering but also dodging questions on capitol hill. other companies are now powering and hoping congress doesn't pick them to sit in the hot seat. they are trying to take steps to avoid that. take yahoo and aol. yahoo is now a part of tim armstrong's oath which is a subsidiary of rising communications. one of our producers received a notice updating the privacy policy. let's bring in raj, the chief technology officer of brain link international specializing in cyber security and digital processing. we want to know who is the next shoe? what company is the next shoe to fall. worst investor be looking or cowering themselves? >> i think the next companies in the hot seat should be either twitter or read it. >> really. let's tackle th

the company says that users that were affected will see a message in there newsfeed called protecting your information. the firm and probably access the personal information of users who took a personality quiz on the site as well as the facebook friends of those who took the quiz. our report has more on what zuckerberg will say it is testimony and what some expect members of congress to do in response. >> reporter: mark zuckerberg's appearance in front of both houses of congress this week is either a step toward redemption or a step on the path of the public opinion gallows. >> is one of the most powerful people in the world and has more members than what some countries have in citizens. >> reporter: but it is the backlash from this company citizens that sparked a global backlash over privacy. this after they revealed the personal information of more than 80 million users were shared with the personal research firm.>> they allowed guys like this researcher to access data that that person then gave to cambridge analytica.>> reporter: zuckerberg is prepared to fall on his sword wednesd

but instead of just going to a newsfeed will have it digital assistant who will assemble the information force, who will tell us about the weather and tell us about the traffic is like for us in our area. it's possible for 20 years from now if your man shaving neuro- woman putting on makeup you have a digital assistant talking to you. the goal is to make sure the technology helps us and it amplifies human ingenuity. why look at what it will do the way we live our lives we think the best way to start is to think about what artificial intelligences. we talk about it at it as if it's one thing. it's also many things. one way to think about it are the big pieces that go into artificial intelligence. there's a big part that's about perception, of course machines have been able to see poets different is a machine can recognize those images and discern what kind of things are fundamental. the same goes for speech. the ability of computers to not only understand. there's huge steps forward in both of these spaces. there will be ongoing improvements in the fields that are fundamental to advances

>> today everyone will see something new at the top of their newsfeed. those who have been impacted are going to see that longer message that you see there on the right that will alert those 87 million people who might have been impacted by this cambridge analytica scandal and then on the left that's what everyone else will see at the top of their newsfeed. this is something that will allow you to see every app that you've ever given permission to and you can follow the link there. michael, it will allow you to delete those apps if you no longer want them to access your information. >> okay, now we're also hearing that another firm, a second firm has been suspended for using the same tactics, as cambridge analytica? >> eerily similar. this is a company called cubeyou that was giving personality quizzes to its users, things called you are what you like or apply magic sauce. these were personality quizzes that you could access on facebook. all of a sudden over the weekend, it was discovered they might not be what they claimed to be, which was a nonprofit a

will be starting the process of rolling out to people all over the world right at the top of their newsfeed all of the apps they have connected to and a very easy way to delete those apps. we are going to tell anyone who might have had their data affected by cambridge analytica who they are. we are taking very strong steps to restrict more data that apps have historically had access to. we are looking beyond about -- beyond that. we announced yesterday that we are taking steps to shut down certain use cases and groups and pages in search. these are just the latest steps. this is going to be a long process. we are systemically looking the all the ways facebook data is used. we are going to find more things, we will tell you about them, shut them down. this is a forever process because security is always an arms race. you build and someone tries to misuse, you build, they tried to misuse. we are committed to this for the very long run. >> mark has personally taken responsibility. he said we didn't take a broad enough of view of what our responsibility is. it was my mistake. how much do you fe

how quickly it is placed into your newsfeed? these have an effect on how people see the world. i think that just because we built it for finding a date in college doesn't mean that is how it is being used anymore. new use cases and user populations that have different needs, i think the senior leadership definitely has hard thinking to do about their place in the world. and i think you've talked a lot about the exemptions. what about the requirements we place on television and newspaper and radio ads to disclose that this is a clinical at, or who it is paid for or by. think we have seen awareness of this responsibility in the internet news community, and just as the technology community has disrupted taxicabs and hotels, they have disrupted technol -- disrupted democracy. i think that on balance, the democratic effects of new media have been positive. i've written a book chapter on this where i take a look at the little campaign of an unknown governor of georgia named jimmy carter, looking two years for three years out on how he might , 1970r president in 1975 six, and how he w