and twenty six now lots of third of what it was in two thousand now according to the newspaper association of america the total industry revenue forty nine billion dollars so i got the chance to speak to the oh the museum to get his take we also i think are watching on social media the evolution of those companies facebook twitter those companies that bring us a lot of these things that are unable us to send stories off to friends now they're working on a zillion ideas of how to validate those stories we're working at the newseum on an idea to give you basic information about where did that story come from sort of nutrition label if you will that we can look at where did it come from where they what's their history so as a consumer you're armed with that kind of information and our education unit is teaching young people to be skeptical and how to you know do you check it out with for example how many people are reporting that same story you know if it's something fanciful and you get it from one source it doesn't get around very long you don't know anything about you should have no more doubt that i