newstarter had to write code, and develop a new platform for this to work.represented about 7000 people getting held both on immediate need and housing. but the awareness piece, the 26,000 people who noticed this campaign, getting involved, would bolster the idea of inside the white house and the refugee agency that this is a model that will work and that they need to pursue further. scarlet: where does that money go specifically? can people find out? >> one of the advantages of this is they can get together with the right agencies. the know exactly who gets money. you know the money is going to go to somebody who could have an impact. that is the piece of mind that has added something to this campaign that do not normally come to people who are shooting off in the dark try to help somebody. alix: how does this unwind of evolving, what is the next step? >> the idea of the white house getting private business together is not new. it is one of its premier abilities, one of its premier capabilities. the use of platforms and business models that are in existence