. >> an unknown book versus pr for newt gringrich, which is tougher?>> for someone like a newt gringrich it's easy to get newt on the media, he's already on tv, the challenge with someone like that is to get it to be about the book and not just commentary on what's happening in the news and working on how you pivot that conversation naturally so that it doesn't just like you are hawking a book, but actually sounds relevant to what's happening in the news. >> when do you start thinking about a campaign for a book? >> well, i mean, it depends across imprint, something like history books, face books, as soon as we sign a book we are thinking about how we are positioning it and who our target market is because we -- another part of the marketing job is to help our sales team get retailers excited about the book. that's our first step and then when the author turns manuscript we start thinking more seriously and bring them in. maybe about six months out but those are big political book which is are written up until the deadline to include the latest news. w

. >> when you put a newt gringrich or ann coulter or sebastian gorka photo on the front of the book, what are you saying? >> that they are well known. that they are celebrity. we have a lot of facebook. this is a facebook by michael, very famous pr guru, sebastian obviously. everybody know those gentlemen, lincoln and jefferson. it's not really facebook because he's not the author but this is about the pope and -- or the lost shepherd. how pope francis is misleading the catholic church. we often do facebooks when they are high-profile authors. >> ten biggest civil war blunders. >> beautiful illustration. >> and the typeset is relatively unique. >> well, it's not unique to the period and that's what makes it appealing. one of the things -- i think this is all about my process. i literally turned the internet upside down looking for images and source material, i will two back to the civil war and literally google civil war font and look those up, what did they use during the civil war, this was a beautiful painting. with all the millions of photographs and paintings this one really sat

but moderate relative to the maddens -- madness that reflected the republican party since newt newt gringrich, i see him quite different than that. perhaps the toughest negotiator. unfortunately he's used that pow er and his political skills solely as a partisan, never as leader of the senate which requires collaboration with the other leaders and the party. we will get into the discussion, let me give you two quick examples. in 2008, the me k -- triggered a financial crisis, henry paul, ben bernanke, timothy went to capitol hill to meet with the leaders, if we don't act now, bernanke told them, we won't have an economy by monday, mcconnell plays a very strong role, he steps up immediately, he understands the urgency of it. he helps the senate get the legislation prepared. when the house rejects legislation, mcconnell goes to the senate floor and guaranties the senate will come through. and they do come through and then the house reverses themselves and we get the legislation which was needed, he takes pride in it as he should. three months later nothing, january 2009, nothing has changed exc

newt gringrich says this is a big step in putting america back on top of space race.ing like my hair. no hair spray though. >> no. ainsley: janice takes us behind the scenes and that's coming up . . . . . . thanks man. imagine if the things you bought every day... earned you miles to get to the places you really want to go. with the united mileageplus explorer card, you'll get a free checked bag. two united club passes. priority boarding. and earn fifty thousand bonus miles after you spend three thousand dollars on purchases in the first three months from account opening plus, zero-dollar intro annual fee for the first year, then ninety-five dollars. learn more at theexplorercard.com ♪ç steve: once a week newt gingrich drops by. former speaker of the house. he wrote that great book called, vengance. mr. speaker, good morning to you. ainsley: good morning. >> good to be with you alls always. steve: we've all been scratching our heads. we can not figure out what susan rice was doing 15 minutes into the trump administration on inauguration when she wrote a memo to herse

shows in their coverage and questions at white house press briefing shows that too, monica and newt gringrich of them in the next hour. building a website in under an hour is easy with gocentral... ...from godaddy! in fact, 68% of people who have built their... ...website using gocentral, did it in under an hour, and you can too. build a better website - in under an hour. with gocentral from godaddy. .. .. tree into renewed the media was politically biased against present and charm. now we know how far they are going to play with the facts. 1100-point drop for the dow industrials. yes, it was a shock, especially the one hour. where the dow lost a thousand points in one hour. the network evening news broadcast played it big. abc, cbs and nbc combined him a devoted 10 minutes to the story. they stated the facts of this À la and then came the spin. they associated the sell off what the president. he's taking credit for the huge rally, so they reasoned he must take responsibility for the selloff. the next day when the dow rebounded come in the coverage was cut in half, combine to five minutes and