the controversy that has engulfed the nfl. >> the nfl star suddenly at the center of a national debatemp's tweets about player protests still reverberating around nfl stadiums -- >> now to that bold statement from nike -- >> reporter: the sports apparel giant naming the former pro quarterback as a face iconic "just do it" campaign days before the football season kicks off. >> in the history of sports, no campaign, no ad campaign, is bigger than "just do it." michael jordan, tiger woods, kobe bryant, and for them to pick colin kaepernick, a guy who is not playing right now, but has a huge social footprint, is something that we haven't seen before in sports. >> reporter: kaepernick's protest began as a way to raise awareness about racial inequality and police brutality against unarmed black men. and as soon as he tweeted the ad yesterday, it went viral. reaction ranging from supportive messages like, i am inspired by how he lives the american spirit. to a literal firestorm of outrage. fans burping their nike gear in protest. >> sorry, nike, i've been buying you 20-plus years, not anymore

reaction from players, fans, and the president. >> reporter: on the first nfl sunday of the season nflyers are once again getting attention for what they are doing off the field. miami dolphins players kenny stills and albert wilson taking a knee during the national anthem. >> to everybody out there thank you for reaching out and thank you for the positivity. we keep doing our best to make positive change and have these conversations and make our country a better place. >> reporter: still, -- stills addressed the controversy after the game. colin kaepernick called the dolphin players his brothers . >> i know that he has my back and i know he has our back. we all support each other through this thing. >> reporter: kaepernick sparked the debate in 2016. it was his way of protesting police brutality and social injustice. nike just made him the new face of its ad campaign. sales are now up 31%. president trump took digs on the nfl on twitter. he wrote, nfl first game ratings our way down over an already bad year comparison. the lowest in over a decade. suspect nfl would be very lucky if th

i cover the nfl. k remember where i was, wee the sundayseason, after that friday where the president said get those players off of the field. he referred to them by another slur. it turned into this story of the season. for theother storyline nfl this season. i will start there. politics and sports, certainly the law, has shown how interconnected they are this year. i'm going to start with you, terry. what is your personal experiences as it relates to social activism and your athletes showing their activism? the wnba, i think, is one of the more active, especially as far as the athletes are concerned, one of the more active leaks. -- leagues. >> the director of operations and my position description could not have prepared me for what might -- my star in this role may be. i had duties that talked about being a good financial steward, representing the players' interests, monitor the collective bargaining. soon starting in the role, it was 2016. there were incidents happening in this country that summer

no comment from nfl on nike's move, but the company did just sign a long-termh deal we nfl to outfit players on the field through028. so it could compliment that relationship and make it a bit more awkward. for "nightly business report," i' sara eisen in new york. >> and the president is now weighing in. in an interview wi the conservative dal conservati daily caller the president said nike was sending, a quote, terrible message and the deal is what this country is all about. so, what happens when a company like nike starts wading into politics? could the move have a long-lasting negative impact on the brand or not? hexp tore that is dean crutchfeld, he's the brand and crisis management expert with dean crutchfeld and associates. always nice to see you. >> good to be here. >> yeah weigh in on this. what do you think of nike's move. >> he earned $3 million of free advertising is it smart marketg or a dumbdecision? to me this isn't about getting involved in polics and this is about getting involved in a politicallyensitive issue. they're not saying they're democrat or republican, but k

but first, the nfl fumbles on the anthem again. and that's the focus of tonight's "angle." ♪ last may, the nfl owners announced a policy requiring their players to either stand for the national anthem or remain in the locker room during the anthem. anyone kneeling or protesting would be fined. but what a difference a few months make, as the nfl has now announced that it won't implement its own new policy. so this weekend, kenny stills an albert welcome of the miami dolphins took a need during the anthem of their's season opener. their teammate, robert quinn, stood, but he did so with a fist in the air. what penalties will be faced? none. it nfl spokesman tells "sports illustrated," the status quo continues as productive discussions are ongoing on the important work on social justice. you might have forgotten that this all started back during the obama era, and about august, 2016. that was when colin kaepernick refused to stand in a preseason game for the 49ers. after that game, he defended his gesture, saying, i'm not going to stan

the nfl is not a social justice league. the nfl has done a lot to try to help causes.rd this to try to make things work. so we don't flow. do the rating goes down again? it may. does it make you watch football less? we have people watching more because widespread legalized gambling and fantasy sports as well. so i don't think the nfl is necessarily a dying breed. >> charles: is there an urgency to resolve it? >> this better get resolved. >> charles: they came up with the plan and scuttled it. >> they're trying to figure it out. once it was announced the miami dolphins would suspend players if they took a knee on the field as opposed to keeping quiet in the locker room where the nfl suggested or the players could get fined up to a week's salary, they said let's try to figure this out. the nba got it right. adam silver went through the player's union and this was worked out on both sides. the nfl tried to do it unilaterally. that's why we still have this issue. >> charles: jared max, thanks very much. kids heading back to school and college. no nonsense tips from a no no

this deal doesn't bode well for the nfl. its deal with nike runs now until 2028 as the exclusive provider of nfl uniforms. its advertisers pay through the nose for a declining number of viewers. when will they demand action from the nfl and its commissioner to do something about these declining ratings down 8%, down 10% over the last two years. these advertisers, well, you know, they've got a f fiduciary responsibility to uphold to as well and it's time to hold the league accountable aligning itself with the nike campaign. perhaps the nfl might look to the new jersey state police pba for inspiration. the police yuan yuan issuing a statement saying it with us a late arizona cardinal turned army ranger pat tillman who 'em embodied the speurt of nike's message. he truly did sacrifice everything because he believed in something much larger than himself. joining us tonight, lawrence jones. defense attorney ra becky rose woodland. good to have you both here. rebecca, your reaction to the news that they put at a high price collin k

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so if you can establish, right, that just the nfl or one team or absent the nfl one or more teams orink you have at least a claim to say you know what? he is now not based on his athletic ability but based on the fact he is protesting and really going against the grain in terms of saying you know what? stop shooting and killing african-americans. this is about, you know, the fact that there is too much discrimination and too many things happening to people of color. so we will see moving forward whether or not his hearing actually he prevails. >> joey, give me is a seconds if you can if it behooves either side to settle this before it get to the hearing? >> get to the heart of the matter. i think that could happen because what happens in a hearing, a lot of stuff would come out and that is, you know, people testifying and when they testify, issues leak and a number of other things leak and it could very well be bad for the nfl. so they want to get this thing resolved. >> joey jackson, always good to have your insight. >> thanks very much, victor. >>> angel is just 15 and she just swa

the nfl has a lot of problems.to patriotic customers, patriotic americans who demand at least respect for the flag for and done. it's going to be a significant fall out again in ratings. >> well, there's always an argument about why her nfl ratings going down? as a tv oversaturation, making it a less enjoyable game to watch. there is just no doubt that this is part of it. it does not do any sports league good to be viewed as hyper political. lou: get it turns out even espn has decided it's going to be hyper political and it is continuing to just unravel. so we'll see what happens. why do we turn to mark meadows, congressman meadows releasing those two tax that have been discovered between page and strzok as reported here tonight, confirming a media leak strategy on the part of the department of justice and fbi. this is again where political corruption. it is criminal was they are doing and yet no one investigating them apparently and everyone seems to be intent on ignoring the simple reality that there is no crime

after being dumped by the nfl -- former 49ers star coli ndter being dumped by the nfl, n colin kaepernick is back in a big way. a l >> that are triggered a nationwide response days before the start of the nfl taseum wit reaction from fans about that ampaign. celebrating the just do it slogan, but it comes months after nike signed a long-term uniform deal with the nfl. can you say awkward? the ad is a black and white close up of colin kaepernick's face that said believe in something even if it means sacrificing everything. two years ago the 49er quarterback became the face of controversy when he began kneeling during the national anthem to protest the police killings of unarmed blacks. prot test spread and brought condemn nation from president trump. >> it's disrespectful to our flag and our country. >> he colluded to keep them off the field. >> we're had no it and i think it's cool that they took the risk. >> bay area folks opposed to the ad, there is plenty of outrage in the twitter verse. #boycott nike. this one said i will never buy nike again. this branding said it is likely nike figu

. >> the nfl season kicking off tonight. colin kaepernick won't play, but his presence will certainly be felt. >> it sure will be. >> good morning. welcome to "early start." i'm alison kosik here for christine romans. >> i'm dave briggs. it is thursday, september 6th. the president tonight at a fiery rally in billings, montana. at the same time the nfl season kicks off. we start with the mystery senior administration official who wrote that explosive new york times opinion piece. the one that calls out president trump for his immorality and reckless decision making. the author writing he or she is part of the resistance in the administration working against the worse impulses claiming invoking the 25th amendment to remove mr. trump from office and aides deciding not to risk a constitutional crisis. >> and this is from whoever wrote it. to be clear, ours is not the resist ants of the left. we want the administration to succeed and think the policies have made america safer and prosp prosperous. we believe the first duty is to

. >> as the anthem debate kicks off another nfl season. >>> plus remembering the bandit. burden reynolds charmed moviegoers in that black trans am and gave us tough guy cool in "deliverance." >> don't beat this river. >> what the wise-cracking star confided to barbara walters about his roles and regrets and the one that got away. >> are you a swinger? >>> dorm room makeovers. college students who have totally transformed their drab student housing. first the "nightline 5.." >> you've tried moisturizers but there's one that blows them all out of the water. hydro boost water gel from neutrogena. it goes beneath the surface to plump skin cells from within and lock in hydration. leaving skin so supple, it actually bounces back. the results will blow you away. hydro boost. and our gentle exfoliating cleanser from neutrogena. >> number one in just 60 cleanser from neutrogena. >> number one in just 60 seconds. oh! wow, you got all this stuff from ikea? what do you like not let your kids in here? oh, no, they moved in here. here. this is where i hide all the cords and the remotes

our team members could not be excited of activating nfl partnership.re kicking off a few things. we got antonio brown and juju smith and coming out and creating awesome ads for us. we got nfl game day and game plan where you can go to pizzahut.com and we'll remind you when they're playing every week of the year to make sure you have a hot and fresh pizza >> yum brands and taco bell and kfc and pizza hut is the weakest link in terms of sales do you expect enough of a boost from the nfl to change that? >> yes, our ceo have talked about rebuilding the foundation of pizza hut on a digital strategy we have expectations on our partnership. we want to elevate our fan experience and get customers excited of bringing nfl and pizzas together. >> we are talking about nike's position today plain and open of controversy, right? how do you handle some of the drama that'll sort of cloud the season >> yeah, we are an inclusive brand and we think of the nfl partnership, it is about bringing football and pizza together and making sure that nfl fans, 70% of americans ide

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had they had the support of the nfl players association, the nfl itself, this could have been handledlies out of those people who now seem to be enemies. >> the president last night, christine, said in this fox interview, i understand it's in contracts you have to stand for the national anthem. what? >> no. it's not in their contract at all. the nfl says the players should stand, but it's never been mandated. i think the important thing -- we mention the president, i think he is almost the key factor in this. it was not a story anymore last september. it trickled to a couple guys standing. until the president ginned it back up and the alabama senate race in his speech there, the famous sob line. it's almost like -- if the president just stays out of it, it would have gone away, because he kept entering it, i think that's one of the reasons the players felt they had to answer. >> george, there's interesting new polling. it's in the last week or so from nbc and "the wall street journal." it shows 54% of americans have deemed kneeling during the anthem 43% call it appropriate. it's not c

now the nfl has come up wit new strategy it hives will g a much-needed boost to ratings. boorstin has the details. >>> after relying on tv as the o cornerstonf its strategy, the nfl is doublng down digital enabling fooall fans to live stream all in-market and prime time games from any mobile device. fl streaming deals verizon willenable 400 million phones and tablets to rise for free and the 100onillion ver phone subscribers who were live last year and the games will be available on verizon's s propertih as aol and yahoo and the nfl app and amazon and its twitch service will stream 11 thursday night games. >> our fst goal in digital distribution is just reach and to get to people who may not be in front of a television. i think it remains to be seen if it will drive people back tovi teon. when we do know is when people watch nfl games on smaller ureens, it'sally a stopgap to get to a bigger screen and they want to watch on a bigger screen possible. >> and the nfl hoping to reach a generation of mobile first millennials to get them excited and to transition some of the add

we know a couple of thing, we know when advisements stuck with the nfl, that was a sign the nfl is stillings i think the nfl even though we know that papa john's out going ceo, says wait a second, it has no not helped us because of the kneeling i think it is nonsense, it is a way to draw people and it is still the keystone live programming and that's not going to be taken away >> it always tells me, jim, don't forget, there are so hours of the day and those hours are filled with facebook and instagram and david, let me ask you. all these hearings, do you think any consumer package goods are going to social media? i want to be back on tfv. did any of those hearings say to you, i think clorox is going back they're going to go back to football or basketball is that ever going to happen again or is that just dreaming >> they would seem to be more in the land of sleep than the land of reality maybe dreaming, jim. >> and by facebook at the end of the day. >> people are not buying facebook, tax is slumping again with google and facebook or alphabet and facebook. >> this is below 165 you got to

and we look forward to the new nfl season.n sportsday, we hear from england captainjoe root ahead of his predecessor's final test match. good evening, welcome along. finally, the nations league gets underway this evening. what is it, you might ask. we'll have more on the format shortly but there's a huge game going on to kick the tournament off tonight — germany hosting france in munich and there's another match taking place in cardiff — wales up against the republic of ireland in their nations league opener. our sports news correspondent david ornstein is in the welsh capital for us. it isa it is a huge night for ryan giggs, his first competitive match in charge of the welsh. yes and his first on home soil. he took charge of wales for three friendlies over the summer at the china cup and that was after being appointed injanuary and this will be the true test of ryan giggs as a manager. ourfirst glimpse of him in a match that actually means something, following some contemporaries from his playing days like steven gerrard, now

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aim amid the controversy even the president is tweeting about the nfl tonight. eric is outside lincoln financial field where the philadelphia eagles will be playing. hi, eric. >> that's right, melissa we are here in philadelphia and the kickoff starts in a couple of hours and a lot to talk about with the nfl and it's business this year. number one, you think of sports gambling and the supreme court this year allowing it to be more widespread throughout the nation just a couple of miles away and it's legal there and you can bet on your phone and bet on the internet that will change the way fans will act and it will mean more money for the tv ratings and they've been down 17% the last two years and the league is trying to figure out a way to get those numbers back and not have it decline as much. >> we talked about the high school coach's, youth coaches and fewer kids are playing and fewer are watching they're doing e sports and video games and we'll talk about that later and that's been a big distraction and the real game and another thing to look at, nike, colin

but i wanted to ask you about the nfl versus the nba the nba was really quick to embrace twitter andacebook and instagram. and nfl fought it and fought it and now they capitulated a little bit is gambling going to be the same thing? in other words, is the nfl going to look at the nba having this incredible ongoing renaissance and say we've got to get in on it >> first of all, siebl the ni b nba's renaissance is overblown the nfl is so much bigger than any other sport it would have go into a 20-year recession before anybody could even get close to it that's how big it is its products, its ratings, everything about it. but nba, what nf is so much bigger than every other sport, it would have to go into a 20-year recession before anybody could even get close to it that's how big it is its products, its ratings, everything about it. the nba, what it's done well, it has a great relationship withity players and markets its players unbelievably, especially to young people they know the nba players. first of all they don't have helmets on, which makes it easyer but also they are very good at

here's what the nfl has said this week.l they're going to say for the time being. we embrace the role and responsibility of everybody involved with this game to promote meaningful and positive change. the social issues that colin and other professional athletes have raised deserve our attention and action. and speaking of action, once it became clear and it was announced earlier in the week that kaepernick would be a part of the just do it campaign, people went into action, taking action against nike and their products. take a look at some of the things that were seen online, on social media, people burning their shoes and apparel. it's a fiery issue, if you will. they think nike is adding fuel to the fire. most people we talk to, they just want to talk about football, back up to you. >> ron mott there in philadelphia for the big game, ron, thank you. >>> dave zyron is the sports editor at "the nation." he has just written about this story. always good to have you. i want to start with this new nike ad and read for ou veers

nfl's week four kicking off.amazon prime joining us now is the chief media and business officer for the league and our guest host is michael ruben. good morning to you. >> good morning. >> first female team anchoring >> that's right. very proud of that they're great. >> was that something that amazon does? is that something that the league talks to amazon about >> yeah both it was something -- when we did the original football deal with amazon and decided we were going to stream this thing, we're always encouraging them to figure out new things to do. take advantage of the media. just don't put television on the internet alternative audio was one of them they said how about these two alternative announcers we thought they were great >> how do yo measure success with the streaming you get the nielsen ratings on the linear broadcast does amazon provide numbers? >> they do >> they do >> yeah. >> what can you tell us? >> it's public this is not the first time we've done it with them. they usually get on average anywh

i have also reached out to the nfl as adam has.hoping to hear back before the end of the day today. they are going to respond. i think they're working on what that response needs to be. >> tell them shoes will burn. cheryl: yeah. you got to lose nike uniforms. great to have you here. >> great to be here. >> dough roy, thank you. a lot more on what is happening in markets, what is happening in washington. more of that trade concern kind of hitting markets today. we're off of eggs is lows. but you know, lows. -- session lows. latest what is next with the trade negotiations. where are we with canada. of course where does mexico fit in? we'll talk about it. we're back in two. copd makes it hard to breathe. so to breathe better, i go with anoro. ♪ go your own way copd tries to say, "go this way." i say, "i'll go my own way, with anoro." ♪ go your own way once-daily anoro contains two medicines called bronchodilators that work together to significantly improve lung function all day and all night. anoro is not for asthma. it contains a ty

your great team of the washington redskips, is this god 's gift to the nfl right now?er] i tell you what, he may well be. i mean, you know, i think what the nfl needs right now, john and you know it, it needs excitement. what do we have more ties in the first week than ever in the nfl, the restrictions on the hitting, the tackling, have really i think dulled the game down but look, i'm here in florida i'm rooting and proud that the dolphins are finally 2 & 0. i'd might be rooting for a contenderer after all these years. >> all your teams are doing well with the dolphins and the b uccs right now. reminds me right now of tampa bay. gary b. and jonas, thank you as much as always. >> thank you. the president set to visit florence-damaged north carolina. more on that after the break. .. sometimes, they just drop in. obvious. cme group can help you navigate risks and capture opportunities. we enable you to reach global markets and drive forward with broader possibilities. cme group - how the world advances. ♪ john: north and south carolina residents struggles with record rai

i don't watch the nfl until colin kaepernick has a job and reid has a job, i will not watch the nfl.windchill atch on cnn players protested and if they have the coverage i pray they have, all of them will be on one knee when the season starts because until kaepernick has a job and racial justice is addressed by the nfl, properly addressed, nobody should be standing up. >> marc lamont hill and walter dunson, thank you for joining us. >> thanks for having me. >> appreciate the discussion. >>> coming up, a final good-bye to an american hero. coming up, today's stunning tributes to senator john mccain as he was laid to rest after an incredible 8 1-year journey. >> teacher: let's turn in your science papers. >> tech vo: this teacher always puts her students first. >> student: i did mine on volcanoes. >> teacher: you did?! oh, i can't wait to read it. >> tech vo: so when she had auto glass damage... she chose safelite. with safelite, she could see exactly when we'd be there. >> teacher: you must be pascal. >> tech: yes ma'am. >> tech vo: saving her time... [honk, honk] >> kids: bye! >> tec

president trump took big on the nfl with her. he wrote, nfl first ratings are way down over an already bad laster comparison. dealership declined 30%. >> the nfl would be very lucky if these national anthem protest were the only reason that they have declined in the ratings. the nfl ratings have been declining for years. >> she is a consumer research consultant. she says the nfl concussion crisis and the fact the millennial's are less interested are factors in the drop in viewership. >> i think it is very difficult to find a football fan who has stopped watching the nfl because of the national anthem protest. i think we need to keep doing it.>> it draws social awareness. this is a good platform. >> you are paid a certain amount to perform your job. essentially they can be a distraction. >> it does not make me want to watch football any less or more. >> it is not just the nfl losing viewers. the marketing expert says major- league baseball is also seeing the ratings drop as viewers have more choices in the way they view content. >

the nfl kinds -- find itself in these culture wars.nsecure and paranoid the league is and its relevancy. is the nfl set up to handle things in any other way? there is a lot of diversity in terms of different owners with different agendas, but in terms of background among the owners, they're one in the same. >> everything one of them is basically aging white men except for one from pakistan. people who set of have their fingers on the pulse of the american culture, know, you do not want this. beyond that, this group of nfl owners is a great untold story of american business and culture. ande are 32 people who own are some of the most powerful entertainment executives in our country. the second orbly third biggest entertainment company in our country. in their individual markets, their tight. -- they are tight. they are all billionaires. donald trump desperately wanted in for decades and cannot get in. as a consolation prize, he pointed himself in the white house. he can't be in the club, but he gets to live in their heads. >> and you go

sports representative is up next. >>> nfl sunday is front and center. forms, same guy. how khalil mack came fast and furious.>>> the athletics are still rolling towards october. one he was mad in milwaukee. wattage is no joke flushing. -- why the joker is no joke in flushing.

if you pick a part of the pie it's growing through the nfl.ok at it and see the average audience is going down, and the total net of money they get spent is going up. that's a good graphic, despite the fact that ratings are down the nfl is doing better on tv than almost everything else, cord cutting is happening and people are watching cable tv less and less. in some ways the nfl is an exception because even the ratings are going down it's becoming more valuable. david: is it a matter that it cost more per spot to reach people? if you look at the super bowl, the ratings have been really flat. they have gone way down. and the cost per spot has gone up to five and a half million dollars. >> it's harder to reach people on tv now, 10 years ago they had 23 of the top 100 shows, last year they had 71 of the top 100. people are dropping off and everything is going on to watching when you want to watch it. what about that, to what extent is the nfl increasingly turning to streaming? there are various deals in the nfl games are available without a veri

(ken)coming up: the city of oakland is taking a stand against the nfl and the raiders.aders say a lawsuit is not about making the raiders stay.. it is about making them pay. (pam)there is a new 'sweet spot' in san francisco. how you can grab your tickets to candytopia.. and experience the real life candy land. (sports) coming up, the a's leave the yankees something to remember them by as they finish off their regular season series. highlights from the coliseum.... also, the giants on the wrong end of history in colorado. the details after the break. ♪ flintstones! meet the flintstones. ♪ ♪ they're the modern stone age family. ♪ ♪ from the town of bedrock. ♪ meet george jetson. ♪ ♪ his boy elroy. with instant acceleration, electric cars are more fun to drive and more affordable than ever. electric cars are here. plug into the present. has the brands you want...oss fall fashion event nooo... yes. ...at "oh, yes!" prices. like that handbag for-wait-how much? what? or that cute jacket that says "check me out" at a price that makes you say... check this out. that's yes for l

. >>> while the national at the may be a point of controversy in the nfl don't expect the nfl to do much about it just yet. their current stance on adopting rules for players who plan to protest during the national anthem. >>> the nature of a virus is to change. move. mutate. today, life-changing technology from abbott is helping hunt them down at their source. because the faster we can identify new viruses, the faster we can get to stopping them. the most personal technology, is technology with the power to change your life. life. to the fullest. hebreakfast makers, takers, step counters, outdoor explorers, faith restorers, appointment keepers, fantastic creatures. farmer's market goers, cholesterol lowerers cell phone silencers. the new lease on lifers, and the positive thinkers. here's to you all that see every day as an opportunity to thrive your way. >>> welcome back. steve has been talking about hurricane florence. it is expected to hit the southeast coast later this week. people in charleston south carolina are filling sandbags and stocking up on water and food. while evacuations

it might be good for nike but for the nfl to pick this one man, nike supplies the nfl with uniforms tooar the last from donald trump. david: we are a month away from baseball season, i will spend a lot of months wish you were back in it or hoping that we get there soon, thank you, folks. >> two months. david: appreciate it, one more break, when we come back hits and misses of the week what might seem like a small cough can be a big bad problem for your grandchildren. babies too young to be vaccinated against whooping cough are the most at risk for severe illness. help prevent this! talk to your doctor or pharmacist today about getting vaccinated against whooping cough. why test a hybrid engine for over six million miles? why hand-tune an audio system? why include the most advanced active safety system in its class, standard? because when you want to create an entirely new feeling, the difference between excellence and mastery, is all the difference in the world. introducing the all-new lexus es. every curve. every innovation. every feeling. a product of mastery. experience amazing at yo

this is this town for the nfl. my original plan but i do sort of gravitate toward empires that are very powerful and seem like they'll last forever. and do a deep dive into thence constitution. for better or worse, it has gone from being one of the most uniting institutions in the country to being the most polarizing sports brand we have. donald trump has a way of finding these things on get enough attention if more so on him. and pro football has been a spectacle of american high of and donald trump gave him a run for the money as a reality show. and lo and behold, he sort of cannon ball bood the pool and now he's right in the middle of this season, too. you write about colin kaepernick. it was predicated onle of the demographic tensions that football had incubated for years. it was only a matter of time before trump served up kaepernick as red meat to his base. kaepernick was a trumpian villain straight out of central casting. if kaepernick did not exist, some ingenious russian troll bot would invent him. >> yes.

it might be good for nike but for the nfl to pick this one man, nike supplies the nfl with uniforms too hear the last from donald trump. david: we are a month away from baseball season, i will spend a lot of months wish you were back in it or hoping that we get there soon, thank you, folks. >> two months. david: appreciate it, one more break, when we come back hits and misses of the week so you just walk around telling people geico could help them save money on car insurance? yea,that and homeowners, renters, motorcycle and boat insurance. huh.that's nice. what happens when you catch a fish? gecko: whoa. geico. more than just car insurance. see how much you could save at geico.com. i'm ok! >> and it is time for the hits and misses of the week, kim, first to you. >> david, this is a hit for senator john kyle who has agreed to temporarily fill the seat of the recently departed john mccain. senator kyle was in the senate for 18 years, he's immensely respected, he left in 2013 well before the trump hoopla, he likely has no interest coming back to do that and says he's not going to do it lon

health and safety and the realization that the nfl is tbing to be unself at any speed, players keepting bigger, faster, stronger. p and you caobably influence it around the margins with some rule changes or equipment chans but ultimately that is not going to change in any big way except that the research will keep owing us that it is very dangerous and the more dead playeravbrains becomailable, the more awareness it will be ecd people are going to make hopefully informedions about whether they want to be a part of this. the other thing i think is just technological and cultural cord cutting and technology change, an also just the idea of people have so many moroptions and entertainment. owere is no sense that football has the room to hat they might think it is. >> on the issue of the concussions and the degenerative brain disease, your book is still with examples of players and owners and people on the margin saying i don't want to tawng about concussions am i don't want to address tha but it really is potentially an existential threat. p the talent pool dries if enough kids and par

nike is an important branch of the nfl, so imagine the nfl is not too happy with nike right now.e the same thing, at the same time, the core audience for nfl may be different from the core customer from nike. the nfl may be more concerned about who would normally fall in the president trump base. >> they absolutely are, which is why the initial reaction was to say they were not going to censor players during the national anthem. know,estion is, as you the tv habits of young people and how people are viewing live events changes dramatically. the big question is whether this is about the anthem or the evolution of media in general. for thehat does this do brand of colin kaepernick if i can refer to it that way? we are so polarized in this country right now, there's going to be a group of people that think that he is a very negative force and anti-american. but i think this essentially makes him a hero. a modern-day version of the civil rights movement. it gives him a much bigger platform than he had does go days ago. -- two days ago. david: it's fascinating. you had to think about

i had nfl bed sheets as a kid.l over my room. i lived for sundays. now kids don't watch it. we watch baseball. why is that happening? >> not just with my family, but why is that happening across america? >> yeah, that's a great question. the nfl is very worried about that family. and families like it all over the country. i mean, it is true, sunday used to be a real -- like the secular holiday of the united states. now it's -- plus, six or seven years solid there's been one dumb self-inflicted wound every single year. to some degree, you have the off-field reality show that fills a lot of airwaves, people talk about it, but on the ore hand, the focus gets less on the game, it becomes more of the culture war issue. and one of the reasons i wanted to jump into the game now is because i wanted to escape from politics. i wanted a fun carnival. and you realize by watching the tease here, there's no escaping politics. football always sold itself as an escape. we are an escape from the daily troubles, it's domestic violen

. >>> coming up, we are just hours away from the first sunday kickoff of the nfl football season.ueled by president trump about the flag, the anthem, and social justice. who will win this so-called culture showdown and will it escalate as the season progresses? that's next, right here on "politics nation." (man) managing my type 2 diabetes wasn't my top priority. until i held her. i found my tresiba® reason. now i'm doing more to lower my a1c. i take tresiba® once a day. tresiba® controls blood sugar for 24 hours for powerful a1c reduction. (woman) we'd been counting down to his retirement. it was our tresiba® reason. he needs insulin to control his high blood sugar and, at his age, he's at greater risk for low blood sugar. tresiba® releases slow and steady and works all day and night like the body's insulin. (vo) tresiba® is a long-acting insulin used to control high blood sugar in adults with diabetes. don't use tresiba® to treat diabetic ketoacidosis, during episodes of low blood sugar, or if you are allergic to any of its ingredients. don't share needles or insulin pens. don't

the ad will play tomorrow during the nfl season openner.... the advertisement features several high profile athletes including basket ball player lebron james, tennis player serena williams, lacey baker and odell beckham junior. kaepernick narrates the ad where he speaks about rising to greatness and overcoming obstacles. nike has had a contract with kaepernick since 2011. that was long before the controversy that continues to engulf the former forty niner quarterback. it was in 2016 when kaepernick began sittng then taking a knee during the national anthem before games to protest police brutality and racial injustice. some took offense and believe he is dishonoring the flag. listen in to the commerical .... colin kaepernick . don't just be, be great, do it." (terisa) great, do it." (terisa) when kaepernick tweeted out a picture tuesday and the nike deal was discussed publicy including mention of new kaepernick merchandise, there was some outrage. some people responded by burning their nike shoes. nike stock took a hit. (terisa)the nfl has dec

nfl football, i know a lot of people who aren't all that jazzedze on it. i think this is part of the reason, even if it's not intended to be disrespectful to the military. a lot of military veterans do feel that way, and i think that ends up hurting the whole experience for just a lot of folks.or >> well, laura, a couple of things. i think sometimes what gets lost in the conversation is why this even started. this started because kaepernick felt like black and brown people were mistreated in the hands of law enforcement. that's number one. number two, when you look at polls -- and i'll take this scenario or any other scenario where peopletw are being survey, it's all about how the question is asked, who is doing the asking and how the question is being framed. but if you look at the nfl and you look at the bottom line, the revenue numbers, their revenue has increased by 5% last year, not to mention that $50 million amazon deal was signed. while the people may say they may not agree with the protests, i tend to believe they still will watch the nfl, and foo

had you ever thought that you would be one of the first male cheerleaders in the nfl? >> no, for me and other guys, it just was not encouraged or talked about. >> i have always been a little daredevil. i'm not going to lie. i think the bigger the risk, the bigger the reward. >> reporter: the reward is a history making turn as the men are dancing the same routine traditionally performed by an all-female squad. >> i still get giddy. it is crazy. >> i was standing on the field and closed my eyes. the breeze came by and i heard the crowd roared. >> reporter: the los angeles rams telis tryouts have already been open to everyone. but these two, both classically trained dancers were the only man who ever showed up. the ladies say, the guys fit right in. >> to have the first male cheerleaders officially on an nfl team, that is huge. >> reporter: the move toward gender inclusion comes after a season of lawsuits and complaints filed on behalf of nfl cheerleaders. six former houston texans cheerleaders claimant they endured brutal working conditions. >> we were bullied and we wer

he believes it will lead to him getting the nfl. they sue the nfl.ns but they win $1 in the lawsuit and the usfl dies. and trump is dismissed of fears of small potatoes, who cares. but hundreds and hundreds of people lost jobs. >> yeah. and a bunch of franchise team owners lost money big time. and during his time as the owner of the generals, the president, of course, then donald trump, received a letter from another usfl owner calling out his behavior to others stating, you are bigger, younger and stronger than i which means i'll have no regrets whatsoever punching you right in the mouth the next time an instance occurs where you personally scorn me or smin else who does not happen to salute and dance to your tune. i really hope you don't know you are doing it, but you are not only damaging your associates but alienating them as well. very strong words there. how is her perceived within the owners and that group there? >> that was john bassett, the owner of the tampa bay bandits. his daughter was number eight tennis player in the world for a while.