. >> that was nfl cio michelle mckenna-doyle. it's a sad day in 'stache land.g the fuzzy pink mustache. they are going for a new look. we will sit down with the company's ceo and talk about that next. ♪ >> this is the best of "bloomberg west." i am cory johnson. lyft is getting a new look and new momentum. revenue land rides offered jumped fivefold. capitalizing this momentum, lyft is rolling out its first national marketing campaign, and they are going for a new look. they are dropping the iconic fuzzy pink mustache. i spoke with lyft ceo and cofounder logan green. >> the pink mustache was an incredible launch device. it is what made the company in a lot of ways. it graced the covers of every newspaper article on it. but last summer, we brought on jesse mcmillin, the creative director at virgin america. he said the mustache has been around for two years now. let's work on what is next. >> they get a little dirty after a while. >> the mustache has had some issues. they did not weather well. >> talk to me about how you look at your business in a world that puts