>>signora: nfl films is a hugely important part of the nfl. they are able to capture the essence of our game and tell the story of our game like noone else. >>reporter: the films are created here in new jersey. from the numerous edit suites to a sound stage able to hold a 72 piece orchestra, its an impressive enterprise, that produces over a thousand hours of original prograing every season, and covers more than 250 games, each with between 2 and 20 cameras... >>swain: we can take any team, >>swain: we can take any team, no matter how rotten they are. we can take any game, no matter how dull it is and im convinced that any of the producers here can make it into some sort of a compelling or at least entertaining bit of programming. >>reporter: from the start the sabols ambition was to combine the elements of a sports film in a way that had never been done before, starting with the voiceovers... >>sabol: its all nouns and verbs. theres no adjectives. >>repoer: and then theres the sound of football itself... >>sabol: the only way you can pick up o

>> it is a voice that provided the sound track for nfl films for 34 years. >> whatever we asked for harry delivered and he did it on the spot, he would would hand him the script and we expected perfection and got it. >> we got the ball back in 57 seconds, a chance for both teams. >> upon the news of his passing, fans in philadelphia create add make-shift memorial outside of citizen's park with candles pile out. the phillies flag flew at half-staff. >> i literally grew up only listening and knowing the voice of harry callus for the phillies. >> the thing about it is that he probably passed up in the booth the way -- being in the place that he would have loved. >> thankfully we have his voice to throw back in the vcr and listen to, he will be missed. he was a great person. >> less than a week later thousands took part in a public meme for harry inside of citizens' bank park family and friends came out to pay their final respect to the philadelphia icon. for all of us i believe i can look up and say harry, thank you for entering all of our lives and making them better and our prayers are tha

>> it is a voice that provided the sound track for nfl films for 34 years. >> whatever we asked for harry did it on the spot, he would would hand him the script and we expected perfection and got it. >> we got the ball back in 57 seconds, a chance for both teams. >> upon the news of his passing, fans in philadelphia create add make-shift memorial outside of citizen's park with candles pile out. the phillies flag flew at half-staff. >> i literally grew up only listening and knowing the voice of harry callus for the phillies. >> the thing about it is that he probably passed up in the booth the way -- being in the place that he would have loved. >> thankfully we have his voice to throw back in the vcr and listen to he will be missed. he was a great person. >> less than a week later thousands took part in a public meme for harry inside of citizens' bank park family and friends came out to pay their final respect to the philadelphia icon. for all of us i believe i can look up and say harry thank you for entering all of our lives and making them better and our prayers are that god's love and gr

>> it is a voice that provided the sound track for nfl films for 34 years. >> whatever we asked for harry delivered and he did it on the spot, he would would hand him the script and we expected perfection and got it. >> we got the ball back in 57 seconds, a chance for both teams. >> upon the news of his passing, fans in philadelphia create add make-shift memorial outside of citizen's park with candles pile out. the phillies flag flew at half-staff. >> i literally grew up only listening and knowing the voice of harry callus for the phillies. >> the thing about it is that he probably passed up in the booth the way -- being in the place that he would have loved. >> thankfully we have his voice to throw back in the vcr and listen to, he will be missed. he was a great person. >> less than a week later thousands took part in a public meme for harry inside of citizens' bank park family and friends came out to pay their final respect to the philadelphia icon. for all of us i believe i can look up and say harry, thank you for entering all of our lives and making them better and our prayers are tha

the nfl has already announced they are going to film in three dimensions. that, but at this show, ice all the manufacturers, panasonic, sony, toshiba, they all have 3-d products there, and some were better than others, but they were all dramatic. for example, we went into the panasonic booth and we saw a football game that had been filmed in 3-d. without the glasses on, it is a tremendous, two dimensional high-definition picture. you put the three dimensions glasses on, and you are on the field. when you see, you can hardly believe that you can have that kind of entertainment quality right there in your tv, but it is coming. "avatar"is something where the public is saying they are ready to go 3-d. it is a category in the television business in for broadcasters. >> does that mean we will all have to go out and buy new tv sets in the next year or two? >> i think the manufacturers are hoping so. [laughter] >> let me talk about children's programming. the fcc is looking at a wide ranging review of its children's programming. the chairman said again this week th

i mean, there will be -- the nfl has already announced i think they said 13 games they're going to film in three dimension. and it takes some new cameras to do that, but, again, at this show that i saw all of the manufacturers, panasonic, sony, mitsubishi, i think, toshiba, they all had 3-d products there, and some were better than others to my view, but they were all dramatic the. and, for example, we went into the panasonic booth, and we saw a football game that had been filmed in 3-d. without the glasses on it's a tremendous two-dimensional high definition picture. you put the three-dimension glasses on and you are on the field. i mean, when you see it, you can hardly believe that you can have that kind of entertainment quality right there in your tv. but it is coming, and avatar is certainly an example where the public is saying, yeah, we're ready to go 3-d. so i suspect that that will, is a category in the television business and for broadcasters that will grow dramatically. >> host: does that mean that we're all going to have to go out and buy new tv sets in the next year or two?

there will be the nfl has arty announced they're going to anything they said 13 games are going to film in three dimension. and takes a new cameras to do that. but again, at this show that i saw other manufacturers, panasonic thomas sony, mitsubishi, toshiba, they all had 3-d products. and some were better than others to my view, but they were all dramatic. and for example, we went into the panasonic booth and we saw a football game that had been filmed in 3-d. without the glasses on, it's a tremendous two dimensional high-definition picture. you put the three-dimensional glasses on and you are on the field. i mean, when you see it, you can hardly believe that you can have that kind of entertainment quality right there in front of your tv. but it is coming and "avatar" is certainly an example where the public is saying yeah, we're ready to go 3-d. and so, i suspect that that is a category in the television business and for broadcasters that will grow dramatically. >> host: does that mean that we're all going to have to go out and buy new tv sets in the next year or two? >> guest: well,