i just talked to demaurice smith head of the nflpa.nd he seems to have less issue with your proposal and more of an issue that it is not being done in a collective bargaining situation. you wouldn't impose drug testing without the nflpa negotiating it. so why are you imposing this without the nflpa in the room? >> we have numerous meetings with the players back as -- as far back as 2007 and over the course of the six or seven years. and the personal conduct policy that was implemented in december was implemented only after extensive discussions with the players. so i think there has been a lot of common ground and players want high standards. they want a personal conduct policy that holds them up as the men they are. >> it feels like the beginning of a dickens novel for the nfl, the best of times on the field financially, but it has been a pretty -- the worst of times offer the field this last year. how would you describe this last year for the nfl? a good year, a bad year or a learning experience? >> it was challenging. it was a learn