i got that tell ya -- gotta tell ya, former nhl star, not necessarily the case. pink whitney, the podcast began, and we had an amazing partner. new amsterdam vodka came in and the first time that they were advertising the as our main sponsor. they asked us to just organically discussed vodka and your favorite ways to by drink it. and one of my hosts, paul, he says vodka soda, and another guy said vodka red bull because he's from the north shore, and another guy said vodka on the rocks because he's, you know, got a pet squirrel. so i know that sounds crazy -- [laughter] i said, i said, you guys, i gotta tell you, pink lemonade was my favorite drink growing up. now, i love it. that's why you say it was a joke, it really wasn't. that's my drink. and the next thing you know over the next 2-3 weeks, we're getting hundreds of pictures pink whitney. id had given a brand at the time, no -- [inaudible] over time i said this is getting crazy. my podcast partner paul said why don't we we try to make our own drink, new amsterdam. and i said there's no way somebody would buy