. >> another example is niagara cerammics. >> it was impossible for us to compete with the foreign market. asia in particular. >> joe bronco was a vice-president. >> it was difficult for us to manufacture the product in the usan and dollars per piece more than you could buy it or land it in a port on either coast. >> today the old warehouse feels haunted not by ghost but memories of when the fact rows employed 400 skilled workers. >> it was so unexpected and told us they were going to do a two week shut down and then we got a phone call saying do not return. >> we held it together. but we to try to stay operational and we couldn't do it or hold on. it was one of the saddest points in my life to be honest with you because we had hundreds of families, suddenly without work. bronco was down but not out. he opened a new face fist in rochester, new york called north star cerammics. smaller but growing. >> skill craft is what we need here. without that it would be difficult for us to compete in the apartment. >> he may be management but he grease with the employees. >> donald trump made it clea