the author is nicco mele and he joins us from boston. mr. mele before we get into the substance of your book if you could relate your personal experience to the book "the end of big". tesco i started my life as a computer programmer and ended up at the intersection of technology and politics in 2003. i joined howard dean's presidential primary campaign. i joined very early in late april of 2003 and was on the campaign from most exactly 12 months from the early days to the very bitter end. my experience as a working for an insurgent candidate led me to think a lot about the role of technology and empowering insurgencies against the establishment. so it's really kind of where my folks started. in 2007 and early 2008 we watched the astonishing democratic primary where hillary clinton who was the party standard error, indeed she and bill clinton built the modern democratic party. she lost in the primaries to a manhood in in public life less than a decade. that was a dramatic moment of the insurgent challenging the establishment and winning. the