all of the tle's out there today are very nichee. those are the ones out through the auctioning process. what's going to happen over the course of this year and next year are more generic ones are going to come out. where people say i can be part of that.web revolution coming up. >> we'll be right back. >> bmw is counting on technology to help it keeps its lead against rivals in the luxury market. matt caught up with the ceo on the floor of the new york auto show. >> i'm here and i thought it would be interesting to talk about the high-tech i cars i-line that they have out. you happen to drive the i-3. when you told me that i couldn't believe it. you said it's got the dna in it. >> absolutely. the way it drives it's so agile, it's light, it's great as far as acceleration is concerned. that's all you need for a commute. this is what the car is meant for. >> so the i-3 is an all electric car. you can get it with a range extender but that doesn't drive the axel. it's completely green in that sense. >> it is. it's green in the sense it's