nicholas bud light teams up with nfl legends peyton manning and emmitt smith in desperate bid to boost mulvaney marketing disaster sparked widespread boycott. >> so, you know, last time we were talking about transgender participants in beauty pageants, miss universe , me and you on the miss universe, me and you on the same headliners show. and i put that video on my youtube channel. has had 41,000 hits. channel. it has had 41,000 hits. so far, and possibly because of your turn of phrase, go broke. go broke . go broke. >> so this was one of those examples of budweiser going, whoa and bloke. >> and therefore broke. they teamed up with dylan mulvaney , i teamed up with dylan mulvaney, i think in last april , all think in last april, all transgender women who has had some very nasty words about biological women , no less. and biological women, no less. and surprise, surprise , you know, surprise, surprise, you know, didn't work out and it didn't really fit with their because bud light is traditionally drunk by sports brews in the sun. >> it's actually it's not very good beer in fact it's t