it's a nichy category. we have to keep that in mind. this is not tens of millions of units.ery well heeled buyers who are buying the cameras. >> charlie, i appreciate it very much. thanks for coming on. >> yeah, happy -- >> all right. charlie anderson again. yeah, happy. we are happy. >> a great guy. listen, i think he's had a $55 price tag. the stock has been difficult to own since october. but they just passed 1 million downloads on xbox. the gopro channel so maybe they're making the transition. i think it has to prove itself and it needs to close above 46. maybe it's getting interesting. >> what about the thesis that competition that doesn't matter? i think karen makes the point that you hear. this is a luxury product, that the consumer is the same ones buying the iphones. they don't care about the price. >> you can buy ketchup from anybody, but people want to buy heinz ketchup because of the brand. that's what you're betting on. >> not a fan. this a commoditized space here. listen, i have been steadfast on this thing. it's nichy. i think there's potential competition tha