." >> reporter: nick barrango is the technology expert at barrango corporation of south san francisco, california, a preeminent player in the $2 billion-a-year visual merchandising business. >> we create props, decorations, displays for stores, shopping malls, amusement parks, any commercial properties. >> reporter: this all started right after the san francisco earthquake. a newly-arrived italian immigrant named barrango, a sculptor by trade, started making mannequins, the most lifelike anyone had ever seen. but it turns out the real gold was in holiday displays, and, for over 100 years, barrango has been manufacturing them and classic carosels for retailers around the country and the world, from boston to burbank, from berlin to beijing. yes, they ship to china, but they don't make it there. >> we've had the opportunity to go to china and have things manufactured, but we're a quality, hands-on family, company, and we need it to be in america in order to produce what we've got. we can't just turn it over to production in another country. >> reporter: it is that quality- first mantra,