joining me now is the author of the column, nick billton.ving bejesus out of the my entire staff with this. let let's explain this technology. we have video clips here. explain the technology. it's developed by researchers from the university of nuremburg. institute for infomatics and stanford university. walk me through it. >> this is one of the technologies i talk about. what's actually happening with this technology. back up for a second. you could have done this for probably the last decade if you had a big hollywood studio and millions of dollars at your disposal. what this technology does that's scary is it takes a typical clip off youtube and takes your phone or your laptop and takes your facial expressions, if i am smiling or looking sad, and replaces the face in the video with that. you could take donald trump talking about a shooting that happened and make him look like he is laughing. >> there is putin. >> who is probably laughing about a shooting. you could take any kind of video you want and completely manipulate it. you could c