nick denton is the ceo at gawker and joins us for a cnbc exclusive interview. to have you. tell me what's going on here. because i seem to remember a couple of years ago you backed away from so much focus on page views. as a stat. it used to be it seemed like people were grinding away, working for page views, gawker was one of the first in the blogger category. now the employees are unionizing, are you becoming like a newspaper? like an old gray publication? what's going on? >> you shouldn't insult me like that, jon. >> i had to poke you a little bit. >> i believe in happy and motivated journalists and journalists naturally like to organize. they're natural anarchists, they're naturally pretty left wing. something to the left of where i am. can you either fight something like that, and have the kind of confrontational relationship that often exists in the u.s. between management and workers. i'm not from here. i don't believe that's inevitable and i like the german model. and so that is the kind of model for worker management relations that we like to implement