nick meola, artistic stitch. jonah: hi. nick: it's nice to be at your company today.onah: so, what can we do for you? nick: we're here today -- we'd like to sell you some products for your company. jonah: okay. nick: yeah, if you're interested, we can show you a few samples of what we have. lemonis: nick doesn't understand the basics of selling. the first thing you do is try to create some sort of common ground with people -- ask them a little bit about themselves, be a good listener. nick: the most popular golf shirt that we carry is a piqué polo. lemonis: the first thing nick does -- he takes a shirt out of his bag. nick: once you can tell me exactly the quantity that you're looking for, then i can give you a pretty stern price. the first time, there's a charge to digitize your logo. lemonis: nick's way ahead of himself here. you don't bring up price as your opening line. you have to establish a rapport. you have to understand what their needs are, and then you bring up the price. one of the things that we wanted to come and tell you is that we know that this isn't