. >> nick meta, who is a fantastic leader, said you run an authentic, very human company. does he mean by that? >> that's a lovely compliment and nick is fantastic, just a great human being. i think it means at our core we're a company that helps our customers connect with real people and get opt-in feedback. it's really about building empathy. and then inside the company, our number one company value is be kind. and we mean it. it is a company that i joke is a west coast tech company with midwest values. it is focused on treating each other the way we want to be treated. i love the fact we can take a culture like that and show everyone you can scale that to being a public company on the new york stock exchange. >> speaking of being midwestern nice, i grew up in grand rapids, michigan. you'll be glad to hear i am not a wolverine. you are a michigan state grad. people outside of michigan cannot possibly grasp the level of rivalry. they'll point to stanford-cal, right? but it's just not even close. >> i'm actually married to a wolverine -- >> oh, no. >> yeah, so football sat