called nick nomennate it incuds players chugging alcohol. they dare friends in online video to one-up what they do. harmeli aregawi reports on a dangerous game that has glamed five lives worldwide. it's called necknominate. it starts by the participate drinking or, as the british and aussies say, necking. then the person nominates other people by name. [ bleep ] >> challenging them to top the drinking in creative, outlandish and dangerous ways. the online videos pressured the people nominated into participating. the game is believed to have starts in the u.k., when this video was posted last year. >> i nominate all of you whose christmas. >> a facebook page def i don't think to neck and nominnate credits sampson for starting the craze. young men and women consume large amounts of alcohol and sometimes adding dead animals into their drinks to top their nominators. five men from the u.k. and ireland died, participating in this craze. in our research we found a couple of guys in washington state neck nominating. it doesn't look like it's gainin