nick woodman, heard of the guy? >> no. >> he sat in that chair before, the founder of go pro. i think you have an advantage in that he had to explain what his camera did. and you can say, well, it's a go pro but we like ours better. >> he paved the way. when he went into customers to try to explain what he was doing. >> nobody had ever thought of that before. >> no. no. >> there is an advantage to being the second mover. the avis. we try harder. the second person to come one intere up with this product. >> what's important, you have to have the experience. whatever 10 years have been involved with system interdwrags great lake is integration. you've got to keep moving. we're he an up for the challenge and we love the idea. >> what are the differences between the go pro and yours? >> that is the number one question. >> are there advantages? if you pave the way, go pro paved the way. people know why they would want something like this. but what are the advantages? >> today, within the last 12 months, we've actually done three generations of the product. being progressive. we're