. >> reporter: that ceo was go profounder nick woodman who hired kislovitz as one of the earliest employees. i'm caleb and christopher. >> he tapped, usc grads and identical twins, chris and caleb farlow. >> we graduated, nick hired us one after another. our entire ski team from >> this is a classic story. you guys are doing something you love for the fun of it. now it is your career. >> yeah, pretty awesome. am going to work in the morning. the idea is to stay close and on him. >> reporter: on the day we caught up with them. going to work meant their office was the winter x games in aspen, colorado. the course is juicy fruit. >> and their job was to shoot point of view action footage of competitors like 23-year-old champion skier, emma dahlstrom. >> jumps are pretty big. to hit the course you need to know what you are doing on your skis or board. so they should have a lot of doing. >> ready when you are. >> to be honest, you are doing a follow cam, following them. so focused on getting the camera, the shot is framed. not moving. staying steady in the air. speed. you don't really process ex

nick woodman and his family, his dad and his siblings, they all invest in this company.have a windfall until after the ipo. there touncommon for be selling, but in hindsight that amount of selling has been almost a peak in the share price, looks a little iffy. emily: we have been talking a one producto is company. can they overcome this? they have not been able to transition to being a movie company as well. what is the game plan? >> nick woodman has been trying to lay out that they are not just a company that sells cameras on a stick, as cory johnson always says. they have a drone coming out. they are finally addressing the software problem and they are supposed to be rolling out a content management system. get a lift inopro after-hours trading because they announced some announcement with microsoft, basically an ipo agreement for software filesharing. it yet, have details on but it shows that investors are a little bit optimistic that there could be some hope. emily: all right. shira, thank you both. we will see what happens next week. hasblood testing startup one wee

on top of that, gopro's ceo nick woodman says the company made a mistake by not dedicating enough resources to its marketing efforts. add it up and gopro suffered a disappointing holiday season leading to layoffs at the company and a stock that dropped to $10. so what can woodman do now to turn around this company? analysts say it starts with a new camera that needs to boast exciting innovative features. >> there are a number of cameras we're seeing that are starting to only out, nikkon had one that can capture in 360 degrees. gopro camera captures at 180 degrees but you'd love to see the whole sphere around you, see the video from all sides, share it on social media, people could pan around 360 degree video. that's where the cameras are headed in the future. >> analysts say gopro has do upgrade software making it easier for users to edit and share content. there are also new products on the way that need to be a hit. >> first out of the gate would be the drown they're calling karma that's supposed to debut in the first half of 2016. so it would be their first effort in a quad copter drone.

. >> reporter: that ceo was go profounder nick woodman who hired kislovitz as one of the earliest employees. i'm caleb and christopher. >> he tapped, usc grads and identical twins, chris and caleb farlow. >> we graduated, nick hired us one after another. our entire ski team from sophomores in college. works at go pro now. >> this is a classic story. you guys are doing something you love for the fun of it. now it is your career. >> yeah, pretty awesome. i don't think, don't feel like i am the idea is to stay close and on him. >> reporter: on the dawe caught up with them. going to work meant their office was the winter x games in aspen, colorado. the course is juicy fruit. >> and their job was to shoot point of view action footage of competitors like 23-year-old champion skier, emma dahlstrom. >> jumps are pretty big. to hit the course you need to know what you are doing on your skis or board. they should have a a t of props for doing what they're doing. >> ready when you are. >> to be honest, you are doing a follow cam, following them. so focused on getting the camera, the shot is framed. no

emily: let's listen to nick woodman on the call just moments ago talking about the competition. take a listen. >> in several respects, business is good. however, our growth rate has slowed as some analysts have attributed this to competitive threats and the ability to address a market beyond our core customer. that is not how we see it. emily: if that's not the reason, if it's not competition, what is? >> i'm not sure he is acknowledging reality. there absolutely is competition. there are many other vendors who are producing these action cameras and there is a limited number of people who want action cameras. the bigger question for me is, as they move forward into things like potential virtual reality cameras, what about moving beyond just action cams into virtual or digital travel, or new kinds of areas? that would be interesting, but i'm not hearing gopro talk about those as potential growth opportunities. emily: let's bring in a guest whose company rents these cameras. what is the trend you are seeing? >> there's a segment of the audience that loves the gopro. adventurers, b

nick woodman, the founder of go pro has lost his billionaire status. it has fallen to $770 million. in september, 2014, go-pro shares have tanked off slowing sales. he was the highest-paid executive in the u.s. back in 2014, raking in over $287 million that year. coming up, sumner redstone's thirty-year reign at cbs and viacom is over. we will take a look for what this means for the future of both companies. we will take you inside the stadium for a look at how super bowl 50 promises to pull off the techiest sporting event in history. ♪ emily: shares of charter communications down after posting sales that came in in line with analyst estimates. net loss widened in the fourth quarter thanks to the added expenses of buying time warner and bright house. charter awaiting regulatory clearance and faces rising competition from online streaming services. it is a changing of the guard at viacom. the ceo was just named executive chairman of the entertainment company after sumner redstone resigned from the position. this marks an end to redstone's reign over the media company he has control f

go nick woodman who saw something in this and said let me hire those guys. >> gopro is taking over our instagram account today with more images and videos. to see them, follow "cbs this morning" on instagram. >> totally rad. >> i like that. >>> we'll show you the price tag for an original screen play of the godfather. memorable line from the original script. which one is it? you're watching "cbs this morning." >>> today's pushing the limits segment is sponsored by eddie the eagle, only in theaters. hey, jesse. who are you? i'm vern, the orange money retirement rabbit from voya. orange money represents the money you put away for retirement. over time, your money could multiply. hello, all of you. get organized at voya.com. a leading consumer testing publication recently tested the top laundry detergents. it beat every single detergent tested. boom. switch to persil proclean 2 in 1. >>> i'm going to make them an offer again. >> i remember that line. the offer is accepted in an original "godfather" screen play auctioned for $625,000 yesterday. the materials give a glimpse at how the class

nick woodman has had a number of missteps execution-wise. >> one after another starting in august withthe mispricing of that latest sessions camera and dropped it $100 and dropped it again $100. went from 400 to 200 and they just have not been able to recover from that and that's really been their problem. they have to find themselves to get themselves back into the business of what they started out to do which was be very, very creative. if they stopped that, maybe the march quartler start to see some of that, but i would say this is at best a second half story. >> we'll keep you update on the gopro conference call. shares down 10%. the makers of oreo cookies and trident gums falling on an earnings miss. the company's ceo sounding the alarm. consumer both here in the u.s. and overseas earlier today on "squawk alley." take a listen. >> seeing some challenging trends in the macro environment, and we've reflected that in the revenue guidance that we've given. there's no question that we continue to see some challenges in markets like brazil and russia. we are also continuing to watch the

. >> meantime, we need to branch out and get more video of nick woodman. he seemed so secelebratory. >> hard to find him and track him down today. >> he's going to be hiding like martin shkreli. thank you very much. >>> maya copa from the san francisco 49ers this morning directed at the sweet little cookie loving girl scouts. >> the team might need to buy more thin mints. back tracking on deit liveriliv sweet treat. girls host a sleepover at levi stadium. they had to sell 50 cases of cookie over the last month. the team canceled saying it booked a concert for the night of the sleepover. more than 1,200 girls were expected to attend that event. >> run through it tunnel and burst through a banner celebrating their accomplishments. just cool. and girls were excited. >> but after public pressure, the 49ers back pedaled after all who could say no to those faces. the girl scouts can have the stadium for another night that is not conflicting with the concert. the niners will cover the cost of that event. roughly $70,000. >> cute little faces are making me really.

that was go pro founder nick woodman hired him as one of the camera companies earliest employees. . >> he also tapped his fellow usc's ski team grads. pretty much our entire ski team when we were sophomores and juniors story. you guys are doing something you love just for the fun of it and now it's your career. >> yeah, it's pretty awesome. i don't feel like i'm going to work in the morning. the idea is to stay close and stay on them. >> reporter: on the day we caught up to them going to their office meant they were going to the winter x games in colorado. and their job was to shoot point of view action footage of competitors, like these champion skiers. >> they need to know what they're doing so they should have a lot of props for doing what they are doing. to be honest, when you have the camera you are just following them them. you are not moving, your keeping steady. you don't really process what they are doing. i couldn't tell you hardly what run. >> reporter: in fact they really know what they have until the end of each run. while they are working they try to stay out of the spot

last night on the conference call, nick woodman addressed a major issue for gopro issues. >> for capturing and sharing personal content, this isn't the problem. the problem is that it's still too hard to offload, access and edit gopro content. so what are we doing about it? we're doubling down. >> well, it's better software what gopro needs to bounce back. max. what do you think, if they are serious, can't they buy somebody? >> great to be here. i think there's a couple issues here. one is software, the bigger one is the following, they had a huge nosebleed priced erngsz ratio because people believed this idea they were going to be a content creator now they are back to being a camera company and camera company with issues triesing to phase into a software company. they'll make this easier and it will get easier, they have software and doing r and d and a lot of nonr and d folks go but do people -- how many people? how big is this niche market of folks who want another device to capture their uninteresting venture sports as well as the world is concerned. >> what you think the addressable

nick woodman. >> the argument at the time was this was going to be an entertainment channel and people were sending in these free videos. maybe that hasn't panned out. >> all right. yum. you know we have buffalo wild wings on. didn't something happen yesterday? >> there was an issue of salmonella. >> norovirus. >> you're right. >> she's bringing food. vrchts for me and the monkey. >> yum results came in mixed. revenue missed consensus. the owner of pizza hut also announcing some executive changes, appointing an interim cfo. same-store sales better than expected. that benefits from strong results out of kfc in china. and royal dutch shell reported a nearly 60% drop in fourth quarter profit. people knew that would happen because it matched expectations. it shows you, you know, how earnings can move around. you can use them at your own peril. put a multiple on earnings and next year they get 60% less. 2015 income of $1.94 billion was the lowest in 13 years. the company vowed further changes to manage through this period of low oil prices. >> let's get a check on the markets this morning.