folks like disney, nickalodian and ours will want to port their content to our platform. >> what makesr product more educational and how are you going to convince parents like me that it's not gist another game? >> >>> other big companies trying to compete with us in terms of the quality of the story telling and visuals. that's because my former company is one of a handful of studios globally that can produce feature film 3d animation work. and the fact that they are a large investor in our company enables us to produce this content at cost. >> okay. you have heard what their answers were. let's now go to julia. >> i think it's a competitive landscape. if they can figure out how to partner with the big players and create a frenemy situation. i would be skeptically in. >> how about you? >> i do worry about margin pressure. i'm afraid the people who really control distribution, they will put you on a treadmill with all the other content producers. >> i am afraid that i am out on this one, too. the idea of being able to breakthrough what is certain to be and already is a crowded field mak