nickelodeon is 30 years old. to 100% of its own content and we have been the no. 1 rated cable channel for 15 years. it has been an opportunity to serve kids that has kept me this long. it was created lit -- originally to serve older kids who were watching adults- targeted television. we knew it was tough to be difficult and an adult world. it still is. we rode in a promises to our audience that made our core brand attributes and that is as true today as when we first read them. we put kids first, respect them, or inclusive, and listen to them. we have killed and thousands of studies to better understand their lives and i believe that has been a key to our success. nickelodeon has always followed the guidelines set forward by the children's television act and we believe the commercial audience. we cannot feel there is any need for additional regulation. the audience of art network ranges from preschoolers to families. we serve them on television, on- line, and in other areas. our programming day is carefully cons

cyma is correct about nickelodeon.d part of education is educating kids but also their parents and teachers about digital literacy and citizenship. that is what the essence of this really is about at the end of the day. we live in a digital media world, as chairman genachowski said on numerous occasions, and if our kids are not digitally illiterate, they will not compete, they will not grow up in the right way, and we need to educate their parents and teachers in that context as well, because they cannot teach or parent without that literacy. and in the discussion period, we can talk more about that and what we ought to do in that regard. empowerment is very simple. that is your little red button. we're much closer to the little red button and then you may realize. we re and review every movie, video game bulk, 10,000 titles today. they are discussing whether we should rate every app on icons. -- iphones. in empowering parents across the country to access simple, easy to use third-party, non-partisan informational arou