mtv and nickelodeon off 4% in the target demographic. viacom faces more competition. mtv and comedy central target questioning whether it's worth paying for the cable tv bundle. viewers have an explosion of digital options. viacom's restructuring comes as time warner launches a stand alone streaming app, hbo now. the company's first move outside the pay tv bundle. plus there's an infinite amount of niche content on youtube and not to mention original new shows on netflix, amazon and hulu. >> it's dictating even more of a focus on programming given the dollars on the screen. so you have to really gut the costs that are not essential you're not seeing on the screen. >> reporter: last fall doman increased the amount of revenue to other platforms not mentioned by nielson from 30% to 50%. now the company said they'll put savings from its restructuring into data analysis and tech development so it can compete better in this new digital content world. for "nightly business report," i'm julia boorstin in los angeles. >>> informatica in the biggest buyout of the year. we begin

. >> reporter: but alum sherrard duvall who works at the nickelodeon theater, says there is a moral to the story. >> it's the reason why we teach media literacy and digital media literacy here at the nickelodeon theater's education center is because we want to make people aware that we live in an age of screens. and so somebody's always watching you. >> i mean it's almost too late now, but she still needs to send out some sort of apology somehow. clearly, with what she did by using the "n" word that way is not respectful at all. >>> all right, you're going to take a live look at tidal basin on what's been a very windy day. the temperatures are going to dip into the 30s tonight, but amelia will show us how soon we'll be warming up. >> reporter: they provide access to our streets for some of those most in need of it but some of them don't even make a livable wage. you might be >>> fight back! [ chanting ] >> well those are metroaccess bus drivers, and they are fired up tonight. the drivers say they'll keep protesting until officials give them better working conditions and wages. now, the

the reason why we teach media literacy and digital media literacy here at the nickelodeon educationis we want to make people aware we live in an age of screens. so somebody is always watching. >> it's almost too late now. she still needs to send out an apology somehow. clearly with what she did by using the n word that way is not respectful at all. >> chad mills reporting there. >> today is easter. if you and the family are looking for an egg hunt, don't worry. you can head to the eggstravaganza, the hunt begins at noon. the white house easter egg rog is tomorrow, hosted by kelly rippa and michael strahan. other guests include rg3 and other sports stars. about 35000 people expected for this year's easter egg roll. the theme tag is #givemefive. >>> in case you missed it last night, the annual cherry blossom fireworks show lit up the sky. look at that. check out the app. you don't want to miss it. the peak bloom for the trees coming up this week. beautiful. >>> a car with two children inside hooked up to a tow truck in arlington. an angry father talking to news 4 about how the company

both nickelodeon and mtv plunged 34% from last year. bring back snookie.d: even when they're competitors you don't like to see layoffs. never like to see layoffs. >>> how about a college degree with the cup of joe? starbucks is teaming up with arizona state university to pay for the full cost of a degree for employees. we'll talk to the head of the program at the university. that is coming up next. liz: signs of life at samsung as profits decline slow down but they're still there. is it the new smartphone, the galaxy 6, that will be the secret to revamping sales and taking on apple? the valentine reviews and investor reaction are on its side. stay tuned. [ male announcer ] some come here to build something smarter. ♪ some come here to build something stronger. others come to build something faster... something safer... something greener. something the whole world can share. people come to boeing to do many different things. but it's always about the very thing we do best. ♪ it begins from the secondt the pursuiwe're born.ier.. after all, healthier doesn't

>> guest: well, you know again, there were the nickelodeons just a few years earlier, but 25 cents orhat he charged the unheard-of price of $2. c-span: back then. >> guest: back then. you could find quarter seats at times, but the prevailing price in new york and boston and then beyond was $2. and people, you know, he was filling the theaters, you know, matinees had extra performances. i mean, it was it blew everyone away. c-span: i asked you how many times you'd seen it, you said two. is there a third? >> guest: more recently, in connection with the book i watched it, watched it from beginning to end once. but i have watched so many, you know jumped in at different scenes throughout the research. especially, i mean the gus chase scene, i can't tell you how many times i've seen that. c-span: here is the fight scene with african-americans shooting a white guy in the back and gus flees. it's just a minute, we'll watch this. >> guest: okay. ♪ ♪ c-span: you were saying -- >> guest: david dukes. yeah there's white men fighting off several blacks. this was a moment when david duke was jumpi

nickelodeon should have been fixed ten years ago. it should have already been hip.nt to understand that business you hire 20 somethings and get them driving the process so they can connect with their peers. i don't think the company did that. i'm sorry i'm such a critic but it is what it is. >> some would say glass houses. we're all in media here. >> shoot me if i don't do my job. i'm ready for it. you have to stay competitive. i drive cash flow to my investors and find companies that do the same. that's why i buy them. it's all about the cash and the dividends. >> good seeing you, kevin. >> you too. >> kevin o'leary joining us today. >> a check on the markets still in positive territory, eyeing the first three-day winning streak for the dow and s&p since the middle of february. just about two months there. the dow up by about 86 points. s&p up by 7 points. that's good for a third of a percent. nasdaq up by 25. that's half of 1%. we're helped by some tailwinds in europe and asia which are also positive at this hour. shares of twitter are rallying. the company did re

nickelodeon, down 34% in its target demographic in the first quarter.-- comedy central, up 30%. one of my big takeaways was you cannot make money on reruns anymore. shows lose the value of the franchise. you used to watch reruns because that was all that was on. michael: people are watching shows, they are not watching networks. that is the big difference. they are just not watching all of the other stuff on those networks. matt: why would you watch reruns on live television when you can watch it on demand? i can buy all the magnum pi series or watch it on netflix. samsung profit beat analyst at the estimates -- beat analyst estimates. rising demand for memory chips offset a slump in smart phones. olivia: it is not a smart phone -- matt: i gave the whole story. our people not buying as many of these? i thought the galaxy acts six -- galaxy s six was exciting. michael: samsung was the alternative to apple for a long time. there are all these other companies that are in the market creating jobs that desecrating phones that are just as good. -- creating ph

speak spanish and yet you're paying for univision, you're 80 years old, why are you taking for in nickelodeonzon said okay. we're going to break up our paid tv model allowing the customer flexibility to purchase channels that you really want to watch. paid tv providers are having huge competition with streaming competition. now are the streaming companies worried or is it too little too late? and steve roku's manager, steve, i was wondering what you thought when you heard that fios was saying we'll give you what you want to pay for, but you guys have always been in the game of streaming, and what do you think of fios's move. >> well, we love to see progress with paid tv operators and the with the programmers too to make content more available through creative pricing, you know, the sort of monolithic bungled is not appealing to the younger demographics, not peggy to a lot of people, so we believe that more pricing reflects ability will raise demand for products and just help with the overall media ecosystem and make people happier with what they're paying for . >> but does it make you nervous

. >>: nickelodeon just recently announced they will be airing of the ulcers twins back library >> reporter wait for are the net flex rebuild lifetime has announced an unauthorized behind-the- scenes of the full house tv movie will allow so much more of the story tonight is seven on kron 4 news >> pam moore: supporters of marriage equalities knows that they is so challenging for people would on both sides of the debate will figure out which way the justices will go and the the round earthquakes are really growing in all the fault lines around california that could add up to a big shaker will have more affirmation coming up but 6 in. >> pam moore: good evening did tonight at 6 happening now rally on the steps of san francisco city all pushing for marriage equality rallies like this are happening across the nation as historic arguments began today over the constitutionality of same- sex marriage kron 4 dan kerman is live and see all were people are very passionate about the issue >> dan kerman: about a hundred supporters have been here since 5:00 all supporters of the equality of marriage the

a lot of these companies are experimenting, even viacom with nickelodeon making that available to parentsinternet is an experiment to see what kinds of programs work over-the-top. we know netflix with over 30 million subscribers, that model works. what see how the individual channels work. do people want to go a la carte. that is unproven. alix: i just want to watch "game of thrones." coming up, linkedin announcing it latest acquisition. what will it ring to be professional networking site? -- what will it bring to the national networking site? ♪ alix: here are the top stories we are watching ahead of the closing bell. ge is close to a deal to sell a real estate portfolio worth $30 million to blackstone and wells fargo. the agreement could be reached as early as tomorrow and would further the goal of shrinking ge capital. california regulators finding pg&e corp. $1.6 million for a deadly natural gas pipeline explosion in 2010. the fine is the largest penalty in the agency's history. the explosion destroyed 38 homes and killed eight people. yale university student getting a sit in today ou

nickelodeon required them to invest some more.the price of investing continuously in the program. stephanie: i would think the content in some of those networks is where we're seeing competition. someone who was watching mtv or comedy central that is where you are getting short form videos for kids. there are so many more options now. paul: what happened, over the last three or four years they license their content to netflix, and they got a lot of money for it. it was great for the stock, for their story. but now they are starting to see the downside of that strategy which is you put so much content on some of these over-the-top services, and people are getting used to spending more time on those over-the-top services and less time with the underlying networks owned by viacom and time warner's of the world. this is an industry that is really coming to the forefront. erik: is there an element of capitulation? that is always the question when you take a big restructuring charge and a big rise down on assets. paul: and you're expend

. >> i may not have nickelodeon but sometimes i like a sponge bob booster shot. >> i don't know. >> teenages, too. >> there are some that i wouldn't be on. >> i might need it for christmas eve. >> we'll tell you, if you're an apple watch lover and joe, you're going to watch those for your kids? >> for my kids. >> you won't be able to buy them in stores until may. that's according to a memo from apple's retail chief posted online by the telegraph. customers will be asked to order online to get the model they want earlier and faster. so -- >> i thought it was two weeks. >> yeah but if you were rushing up to the store, you couldn't get it. >> we've waited 4 billion years for this watch. whether it's may or june -- >> would you wear a watch? >> i wear a watch. >> nice. >> it's not an expensive watch but it's a nice watch. >> do you hang out in bad neighborhoods? why wouldn't a guy like you -- >> would you wear an apple watch? >> i'm not going to be an early adopter of apple watches. i am of iphones and ipads and all of that stuff but -- >> i walked by the store and at one point it showed if som