nickelodeon viewing patterns are changing and getting kids back into watching nickelodeon and it is not rocket science. [laughter] there have been called here to split this company. has he come out one way or another on that? vasily: it is a controlled company so it is controlled by the redstone's even though he is no wonder the chairman he is still the controlling shareholder. there isn't a ton to split. in the film studios, yes, you could paint a picture where he could control the film studios, philippeippe them on -- dauman has the confidence of the board. i wonder about the board's confidence in him and how is investor confidence at this point and how much time does he have in the eyes of the investors here to turn it is around? vasily: in terms of investor opinion, i think he has been going down and that is the frustrating part but things are going from a less bad to somewhat good, for example, the ratings came out today and nickelodeonas down 30% last year and in january it was up 6%. so that is good. so as long as things keep getting less bad and finally get to breaking even, the stock should grind fourth and it could finally work for the shareholders. david: people are worried about distribution arrangements and from reading your latest note, it doesn't sound like this is going to happen? vasily: i am not worried, of course this is worrisome, but the big distributor, dish, will between getting dropped, i think there is deal, so ifor a think it is not hyper growth but it is not a drop by hundreds of millions. i think that is what the big assumption is. david: thank you very much. still ahead on "bloomberg markets," a big deal in the toy and hasbro.h mattel shares are up and we will have details, next. ♪ david: welcome to "bloomberg markets." i am david guta. -- gura. mattelyman talked about and hasbro merging. that would bring together the owner of my little pony and for visa brands as well as hot brands asand furb