i am nicky eckstein, travel editor for "bloomberg pursuits," and i will show you how to make the best of london. ♪ out of london's 37 million visitors each year, a whopping 9 million come here on business, making one of the biggest business travel markets in the world. that means busy airports. dodge the crowds by flying into london city, a small under the radar hub in the middle of town. landing here means short immigration lines and zero traffic, shrinking your travel time by an hour or more. until recently, business travelers had a tough choice, booking a bland hotel in the boring financial district, or staying further away in the heart of the action. not anymore. the city, london's financial hub, is suddenly cool, with two glamorous places to stay. the first is a hotel and private members club designed by the ultracool soho house group. insiders say it costs more than $200 million to convert this 1920's bank. walk through the front doors and it hits you. 252 rooms, nine restaurants. this is the place to see and be seen, to impress and be impressed. if you want to escape the hustle