emily: bloomberg did just interview a facebook vice president in london, nicola mendelson.e a look at what she had to say. >> we want to make sure people are seeing information that matters most to them, and if they don't want to see that information, they can choose to lock it. emily: fake news aside, what about a potentially bigger problem, which is that facebook and twitter have created an infrastructure in which we can , interactr own bubble and only see news from people we like and people whose views we share? is that potentially a bigger problem? david: i think it is. i would say most users of facebook would say it is something they experience. i specifically asked zuckerberg about that in the interview, and he said that the problem was more that people get the contradictory views in their newsfeed they don't read them and just scroll by, which may be true, but one could argue that they need to do something a little different that me put a brake on that. i think the problem -- your colleague sarah frier said something yesterday, that they really want to do what is bes