in the 1970's under the late nicola trussardi, they begin to branch out into all sorts of things including art, food, and designing bicycles. the celebration marks 100 years of trussardi. ♪ >> men's fashion is all in leather. provocative works of art and italian star cuisine. it is all in honor of trussardi's 100th anniversary. all the designs for the winter collection are made of leather. for the past three years, the 1911 collection has been designed by the french designer who works closely together with the company boss. >> 36 blocks of skin and weather. there was no fabric in the show. i want to show how weather can be treated. it is important for me to show that. >> we create lifestyle fashion for customers who want something new and appreciate the quality we offer. >> the city of florence allows the company to take over a former train station for the anniversary celebration. the company is now led by three members of the trussardi family. there the fourth generation of the family to head the company. the british fashion journalist is impressed by the men's leather collection. rucolle