. >> reporter: in bar harbor, maine, customers on captain john nicolai's lobster fishing tours are all but eating out of his hand. >> smell on. >> reporter: his clean tell has been undergoing a sea change. what percent on the boat are from china. >> more and more. probably between 59% to 20%. >> one big reason, last month, the first daily direct flightses began from beijing to boston. boston visitors take side trips, and maine is just up the coast. over the next five years, the number of chinese visitors to the u.s. is expected to more than dublg from 1.8 million to 4.3 million, and the average chinese tourist spends over $7,000 a trip, more than any other nationality. nationality. so nikolai is not alone rolling out the red carpet. restaurant have menus in chinese, and local businesses have even formed a marketing group to try to attract more asian tourists. >> he's right. ( laughter ) >> reporter: nikolai's guests appreciate that he's taking the trouble to learn their language. how do you say male in mandarin? and how do you say lobster? >> it means dragon shrimp. >> reporter: how is